Associate Partner - AI-Driven Customer Growth and Marketing Transformation

• Introduction
• A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide.

As enterprises rethink how growth is created in the age of AI, IBM Consulting is helping clients transform customer engagement, operations, and monetization through integrated business, technology, and AI transformation.

At IBM, we believe the traditional boundaries between marketing, sales, service, commerce, and customer operations are rapidly disappearing. AI, real-time data, intelligent automation, and connected ecosystems are creating a new operating model for enterprise growth

• one that requires strategic advisory leadership, operational transformation, and AI-enabled orchestration.

Our teams help clients move beyond siloed transformation programs toward integrated growth systems that unlock measurable business value, improve customer outcomes, and create new monetization opportunities.

This role is an opportunity to help define that future

• shaping IBM's offerings, influencing the market, and building the next generation of customer and marketing transformation consulting.
• Your role and responsibilities
• As an Associate Partner
• AI-Driven Customer Growth & Marketing Transformation, you will play a leadership role in shaping, selling, and delivering IBM Consulting's next generation of customer and marketing transformation services.

You will help clients redefine how growth is created across marketing, sales, commerce, service, and customer engagement — leveraging AI, data, intelligent workflows, and ecosystem partnerships to drive measurable business outcomes.

This role combines executive advisory, business development, offering leadership, and market growth responsibilities. You will work directly with senior client executives to shape transformation agendas while also helping IBM evolve its consulting capabilities, market positioning, ecosystem strategy, and go-to-market motions.

You will be expected to lead from the front in the market

• developing client relationships, identifying strategic growth opportunities, shaping differentiated points of view, and building scalable offerings aligned to the enterprise growth priorities our clients are investing in.

Your primary responsibilities will include

• Business Development & Market Leadership
• Lead strategic client engagements and develop trusted advisor relationships with CMOs, Chief Digital Officers, Chief Customer Officers, Chief Revenue Officers, and other senior business leaders.
• Identify, originate, and shape new consulting opportunities focused on enterprise growth transformation, customer operations modernization, AI-enabled marketing, monetization, loyalty, commerce, and customer engagement.
• Drive growth across IBM's customer and marketing transformation portfolio through proactive go-to-market leadership, thought leadership, ecosystem engagement, and industry-aligned offerings.
• Develop and lead strategic pursuits, executive workshops, transformation assessments, and value-based consulting engagements that position IBM as a growth transformation partner beyond a platform implementation provider.
• Collaborate across IBM Consulting, Business Applications, Hybrid Cloud, AI, and Business Operations teams to drive integrated transformation opportunities and pull-through revenue
• Offering & Capability Leadership
• Help define and evolve IBM's customer and marketing transformation consulting strategy, offerings, and market positioning.
• Develop initiative-led consulting plays aligned to major enterprise growth priorities including:
• Customer growth & lifetime value
• Loyalty & engagement
• Media analytics & optimization
• Commerce & experience transformation
• Monetization & new revenue streams
• AI-enabled customer operations
• Build differentiated points of view, transformation methodologies, executive narratives, and consulting frameworks that position IBM at the forefront of AI-enabled growth transformation.
• Lead the development of value-based engagement models that connect transformation initiatives to measurable business outcomes, KPI improvement, and value realization.
• Help shape IBM's ecosystem strategy across marketing, customer experience, AI, commerce, and data platforms
• while maintaining a platform-agnostic advisory position aligned to client business priorities
• AI & Transformation Leadership
• Advise clients on how AI, automation, agentic workflows, and intelligent orchestration are reshaping customer operations and enterprise growth models.
• Help clients modernize customer operating models across marketing, sales, service, commerce, and support domains through AI-enabled workflows and data-driven decisioning.
• Define transformation roadmaps that connect strategy, data, AI, process, operating model evolution, and technology enablement into scalable enterprise change programs.
• Champion experimentation, measurement, and value realization frameworks that enable IBM to move toward outcomes-based transformation partnerships
• Practice Growth & Team Leadership
• Help recruit, mentor, and develop consulting talent aligned to IBM's future customer and marketing transformation strategy.
• Coach teams on executive storytelling, consultative selling, transformation strategy, AI-enabled customer operations, and value-based engagement approaches.
• Contribute to the development of global capabilities, reusable assets, market insights, and industry-specific transformation plays.
• Support the scaling of IBM's customer and marketing transformation practice across industries and geographies through integrated collaboration and knowledge sharing.

Hybrid:

Your work location of City, State was assigned based on business need and currently your role designated as a hybrid role. Hybrid roles are expected to perform their primary duties from a combination of IBM location, client sites or work at home. The required number of days to be in the office is to be determined by your management team. Any changes to this work arrangement must be preapproved by your manager before any changes are made. This Job can be performed from anywhere in the US.Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

• Required technical and professional expertise
• Proven experience leading customer, marketing, digital, commerce, or enterprise growth transformation initiatives within a consulting or enterprise environment.
• Strong business development and consultative selling experience with the ability to originate, shape, and close strategic consulting engagements.
• Executive-level advisory experience engaging with senior business and technology stakeholders.
• Deep understanding of customer growth, loyalty, customer engagement, media analytics, commerce transformation, monetization, or customer operations.
• Experience developing transformation strategies, operating models, roadmaps, or value realization frameworks tied to measurable business outcomes.
• Strong understanding of AI, automation, intelligent workflows, customer data ecosystems, and modern customer experience platforms.
• Ability to connect business strategy, operational transformation, AI enablement, and technology ecosystems into integrated client solutions.
• Strong executive communication, storytelling, and workshop facilitation skills.
• Experience leading cross-functional teams and collaborating across consulting, technology, and operations organizations.
• Preferred technical and professional experience
• Experience working with major customer and marketing technology ecosystems such as Adobe, Salesforce, Microsoft, SAP, Oracle, Braze, Sitecore, Optimizely, commerce platforms, CDPs, or media ecosystems.
• Familiarity with AI-enabled marketing operations, customer orchestration, content supply chain transformation, personalization at scale, or agentic workflow solutions.
• Experience developing industry-aligned consulting offerings or go-to-market motions.
• Understanding of value-based commercial models, KPI benchmarking, experimentation frameworks, and transformation value realization.
• Experience contributing to thought leadership, market POVs, conference speaking, or executive advisory content.
• Strong network within customer transformation, marketing, digital commerce, customer experience, or AI ecosystems.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.