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Marketing Assistant
Job
Palatefinefoods llc
Remote
$72,800 Salary, Full-Time
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52
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Job Description
In this role, you will support the development and execution of innovative marketing strategies across digital platforms, helping to elevate brand visibility and engagement. Your enthusiasm for digital marketing, combined with your creative flair and technical skills, will drive impactful campaigns that resonate with our target audiences. This paid position offers an exciting opportunity to grow your expertise in a fast-paced environment while contributing to meaningful projects that make a difference. Duties Assist in the creation, management, and optimization of digital marketing campaigns across social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Use Google Analytics and other analytics tools to monitor campaign performance, generate reports, and recommend improvements for conversion optimization. Coordinate with external vendors for paid advertising campaigns including Google Ads (formerly Google AdWords) and Facebook Advertising to maximize ROI. Contribute to performance marketing initiatives by analyzing data trends and adjusting tactics accordingly for better results. Support graphic design projects Proficiency in using AI Content creation including copywriting for diverse digital channels. Knowledge of HTML, CSS, JavaScript, and SQL is highly desirable for technical website enhancements. Skilled in graphic design using Adobe Photoshop or Adobe Creative Suite applications. Understanding of digital marketing concepts such as conversion optimization, performance marketing, B2B marketing, and e-commerce strategies. Ability to analyze data effectively using analytics tools to inform campaign adjustments. Excellent communication skills with a proactive attitude toward learning new skills in a fast-evolving landscape. Prior experience with social media management platforms and email marketing tools is a plus.