Marketing Assistant

Job Overview We are seeking an energetic and detail-oriented Marketing Assistant to join our dynamic marketing team. In this role, you will support the development and execution of innovative marketing strategies that elevate brand visibility and engagement across multiple channels. Your enthusiasm for digital marketing, combined with your creative flair and analytical mindset, will drive impactful campaigns that resonate with target audiences. This paid position offers a fantastic opportunity to grow your skills in a fast-paced environment while contributing to exciting projects that make a difference. Duties Assist in the creation and management of content for websites, social media platforms, email campaigns, and digital advertisements using content management systems like WordPress and social media management tools. Conduct keyword research and utilize SEO tools to optimize website content, improve search engine rankings, and increase organic traffic. Support the implementation of conversion optimization strategies by analyzing user behavior data through Google Analytics and Google Ads performance metrics. Develop engaging graphics and visual content using Adobe Creative Suite applications such as Photoshop and Illustrator to enhance marketing materials. Manage paid advertising campaigns across platforms including Facebook Advertising, Google AdWords, and SEM (Search Engine Marketing), ensuring targeted reach and ROI. Collaborate with the team on email marketing initiatives, leveraging marketing automation tools to nurture leads and increase customer engagement. Monitor campaign performance through analytics tools, prepare reports, and recommend improvements to maximize results in digital marketing efforts. Requirements Proven experience or strong familiarity with SEO tools, Google Analytics, Google Ads, Facebook Advertising, and SEM strategies. Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, SQL or other content management systems. Solid understanding of digital marketing channels including social media marketing, email marketing, performance marketing, and e-commerce platforms. Excellent copywriting skills with the ability to create compelling content tailored for various audiences. Knowledge of keyword research techniques and conversion optimization best practices. Ability to analyze data effectively to inform decision-making and campaign adjustments. Strong graphic design skills complemented by experience with graphic design software. Join us as a Marketing Assistant if you're passionate about digital marketing innovation and eager to develop your expertise in a collaborative environment! This paid role is perfect for motivated individuals ready to make an impact through creative content creation, strategic campaign management, and data-driven insights.

Job Type:

Part-time Pay:

$18.00 - $27.26 per hour

Benefits:

Flexible schedule Life insurance Parental leave

Work Location:

Hybrid remote in Youngstown, OH 44502