Performance Marketing Intern

Brand:

Purpose Financial

Address:

 322 Rhett Street, Greenville, South Carolina, United States - 29601 Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending. Providing services in over 23 states, Purpose Financial employs over 2,500 team members. At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals. We offer: Competitive Wages Health/Life Benefits Health Savings Account plus Employer Seed 401(k) Savings Plan with Company Match Paid Parental Leave Company Paid Holidays Paid Time Off including Volunteer Time Tuition Reimbursement Business Casual Environment Rewards & Recognition Program Employee Assistance Program Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks To learn more about Purpose Financial visit Purpose Financial Website. Position Summary Purpose Financial is seeking a detail-oriented Performance Marketing Intern to join our Purpose Financial Marketing Team. In this role, you will support measurable business results by developing and executing data-driven marketing strategies, fueling digital marketing platform growth, supporting organization top level goals You will report to the Director, Performance Marketing.

Job Responsibility Paid Performance Execution, Monitoring, Analysis and Optimization:

Execute ad buying strategies across programmatic platforms, social networks, search engines and other digital platforms, while ensuring proper tracking and optimization. Conduct in-depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI. Proof ad copy, eg. direct mail, across English in Spanish variations to ensure accuracy.

Testing:

Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing. Create and measure rigorous A/B and multivariate testing to maximize learnings.

Collaboration:

Work closely with internal performance marketing, creative, and analytics teams to align digital marketing efforts with campaign objectives and share optimization insights. Job Responsibilities Cont.

Market Intelligence:

Stay ahead of industry trends and emerging best practices to keep Purpose Financial at the forefront of performance marketing innovation.

Compliance:

Respond to Compliance team requests and ensure all campaigns comply with platform policies and industry regulations. Accountability Understand, adhere to and enforce all corporate policies.

Education Required Relevant course work or experience.

Experience Required Relevant course work or experience.

Knowledge Required Excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products.

Physical Requirements Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

Competencies Travel N/AAttire Business CasualOther Must be eligible to work in the USA and able to pass a background check.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID:

46365