Consumer Insights Associate Morning and Snacking

Consumer Insights Associate Morning and Snacking Bimbo Bakeries $54,800 - $71,300 401(k) United States, Texas, Irving 1735 North Story Road (Show on map) Apr 24, 2026 Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. #LI-LF1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at

Bimbo Bakeries USA:

Salary Range:

$54,800 - $71,300 Comprehensive Benefits Package Annual Bonus Eligibility 401k & Company Match

Position Summary:

Bimbo Bakeries USA, Inc. (BBUSA) is transforming its marketing capabilities to accelerate branded growth. The Associate ConsumerInsightsplays a key role in supporting the company's consumer-centric efforts.

Within the Marketing Center of Excellence (MCOE)team, this role supports the Senior Manager Consumer Insights, Core Brands, in executing research activities and ensuring insights are effectively incorporated into brand and businessdecisions. This position playsan important rolein shaping consumer-centricdecisionsthrough supporting research design, analysis, storytelling, andcross-functionalcollaboration. The Associate leveragesbothquantitativeandqualitativetechniques to reveal compelling insights, inform brand strategy, and strengthen marketing activation. They bringadata drivenmindset, a natural sense of curiosity, and a commitment to elevating the consumer perspective across the organization.

Key Responsibilities:

Support the execution of BBU's consumer insights strategy to address business needs and contribute to broader marketing initiatives.

Critical areasimpactedby this role will includebrand strategy,marketing activation,andproduct development. Manageday-to-dayaspects of consumer researchto ensurehigh-quality research outcomes fortheMorning & Snacking portfolio brands. Day-to-day management includesbriefingresearchagencies,method selection,analysisanddevelopment of recommended actions to drivebusiness decisions. Create streamlined reports using various sources, compiling results into a concise, meaningful, actionable format. Collaborate with cross-functional partnersto ensure research execution aligns with brand and businessobjectives. Support the management of research budgets, timelines, and vendor coordination to ensure projects stay on track and within scope.

Leadership Competencies:

Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. Build partnerships and work collaboratively with others to meet shared objectives. Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

Education and Work History:

Bachelor'sdegree in Marketing, Market Research, Psychology, or other related fields required. Master's degree a plus. Experience in consumer insights, market research, or marketing, preferablywithdirect experience at a CPG companyor marketing research/insightsagency. Proficient in selecting and applyingappropriate researchmethodologies, including concept testing, brand health tracking, packaging, and creative testing. Experienced in developing and executing consumer research studies-from survey design and data analysis to synthesizing insights and presenting findings. Strong ability to translate research results into clear, actionable recommendations that support brand and business needs. Experience with syndicated POS,paneland receiptdata (Circana/Nielsen/Numerator) is a plus. Solidproject management skills, with the ability to manage multiple projects and meet tight deadlines. Strongcommunicationand presentation skills;able to summarizedata and insightsintocross-functional teams and senior leadership. Proactive problem-solver with the ability to think critically and creatively. Strong attention to detail and accuracy. Ability to work collaboratively and effectively in a fast-paced environment.

Domestic Travel:

10-20% The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. >