Social Media and Marketing Manager

Social Media and Marketing Manager Birmingham, AL 35203 $42,000

• $48,000 a year
• Full-time $42,000
• $48,000 a year
• Full-time Job Overview We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms.

In this role, you will craft compelling content, develop innovative campaigns, and analyze performance metrics to drive engagement and growth. Your passion for digital marketing, combined with your creative flair and strategic mindset, will help us connect authentically with our audience and achieve our marketing goals. This paid position offers an exciting opportunity to shape our online voice and make a meaningful impact in a fast-paced environment. Responsibilities Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement. Create high-quality content including graphics, videos, photography, and written posts that align with brand identity and marketing objectives. Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses to audience interactions. Monitor social listening tools to track brand mentions, industry trends, and competitor activity; use insights to refine campaigns. Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts, blogs, and website content. Oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI. Collaborate with the public relations team to manage media relations, press releases, and community outreach efforts. Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance; prepare reports with actionable insights. Coordinate branding efforts across all digital platforms to ensure consistency in voice, style, and messaging. Support e-commerce initiatives by creating engaging product descriptions, promotional content, and visual assets that drive sales. Engage in relationship management by interacting with followers, influencers, partners, and stakeholders to foster community growth. Skills Proven experience in social media management with a strong understanding of platform algorithms and best practices. Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating visually appealing content. Skilled in video editing software to produce engaging multimedia content for diverse channels. Strong knowledge of SEO principles including keyword research, on-page optimization, and web analytics. Experience with social listening tools to monitor brand reputation and industry trends effectively. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Excellent proofreading skills ensuring all content is accurate, clear, and aligned with branding standards. Familiarity with digital marketing strategies including branding, public relations, e-commerce promotion, and relationship management. Competence in using social media management tools like Hootsuite or Buffer for scheduling and analytics reporting. Join us as a Social Media and Marketing Manager if you're passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm to help us build a vibrant online community while advancing your career in an innovative environment dedicated to growth!

Pay:

$42,000.00

• $48,000.

00 per year

Work Location:

In person