Director Athletic Marketing and Fan Experience - 529413

Director Athletic Marketing and Fan Experience•529413 Tuscaloosa, Alabama, United States Director/Executive Marketing/Event Planning Closing at: Jun 13 2026•22:55 CDT

Pay Grade/Pay Range:

Minimum:

$53,500•

Midpoint:

$66,900 (Salaried E8)

Department/Organization:

600121•Athletics Marketing

Normal Work Schedule:

Varies

Job Summary:

The Director of Athletic Marketing and Fan Experience develops event inventory available for sponsorship, promotional, branding, and fan experience opportunities. Develops and maintains an enhanced event presentation structure that contributes to a positive fan experience for all sports. Creates and executes comprehensive marketing and promotional plans. ditional

Department Summary:

Plays a vital role with the marketing department. Works closely with Crimson Tide productions, Crimson Tide sports marketing, event management, facilities, and spirit groups to coordinate an optimal fan experience for Crimson Tide fans. Works to provide an excellent fan experience at all home athletics events. Assists with the leadership of the Marketing department.

Required Minimum Qualifications:

Bachelor's degree and four (4) years of marketing, public relations, communications, or advertising experience; OR master's degree and two (2) years of marketing, public relations, communications, or advertising experience.

Skills and Knowledge:

Proficiency in the use of Microsoft Office, obe Software products, and other related software.

Preferred Qualifications:

Five (5) years of experience working within an intercollegiate athletics department or professional sports team with experience in game production, sponsorship inventory management, creating and implementing marketing plans, and/or enhancing fan experience.

Background Investigation Statement:

Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation

DOES NOT

automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.