Sr Manager, Marketing Planning and Strategy

Job Description We are seeking a Senior Manager, Marketing Planning & Strategy to lead the strategy, planning, and execution of a leading in-store Digital Out-of-Home (DOOH) network for a large retailer in the NWA area. This role will act as the business owner of in-store digital screen content, driving initiatives that run, optimize, and evolve the business. This individual will operate at the intersection of marketing, product, technology, and operations—owning end-to-end execution from content strategy through installation, testing, and measurement. The ideal candidate is a strategic thinker, strong operator, and proactive problem solver who can navigate a large, cross-functional environment and drive impact. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

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https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements Proven experience developing and executing:

• Content strategy (messaging, creative frameworks aligned to business goals)
• Product and platform requirements (CMS or retail media platforms preferred)
• Cross-functional implementation plans (technology, operations, real estate)
• Measurement frameworks and test-and-learn agendas
• Go-to-market strategies for new products or capabilities Ad policy development and governance
• Experience working in cross-functional, matrixed environments with strong stakeholder management
• Background in retail media, digital marketing, content strategy, or advertising
• Experience in large-scale organizations (e.g., major retailers or tech-driven consumer platforms)
• Exposure to in-store retail media, DOOH, or omnichannel marketing ecosystems
• Familiarity with working alongside suppliers, agencies, and external partners