Manager, Content Marketing

Manager, Content Marketing at SupplyPike, Inc. in Rogers, Arkansas, United States Job Description

Position Title:

Manager, Content Marketing

Job ID:

R-000904

Location:

US AR Rogers Office

Posting Type:

Full time

Description:

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that's transforming the global retail supply chain!

Position Summary:

The Manager, Content Marketing is responsible for creating a content strategy and calendar of high-quality, search-optimized educational content that supports ICPs navigate retail requirements and supply chain operations. This role sits within the content marketing team and contributes to SupplierWiki's mission of translating complex retail rules, processes, and product insights into clear, actionable resources for suppliers. This role requires a people manager who can balance accessible, technical writing with operational goals. This role requires the ability to translate complex topics into engaging educational content while also thinking strategically about how content performs across channels. To take SupplierWiki's content strategy forward, this role will also play a key part in experimenting with new content formats and collaborating closely with designers, SEO strategists, and campaign teams to expand the reach and impact of our content.

What You'll Do:

Content Creation & Editorial Execution Can coach best practices in researching, writing, and editing long-form educational content Translate complex retail and supply chain topics into clear, useful, and engaging content for supplier audiences Apply SupplierWiki's writing standards and style guide to ensure clarity, consistency, and accuracy Maintain and update existing content to ensure it remains relevant and accurate SEO & Answer Engine Optimization (AEO) Write and structure content optimized for organic search and AI-driven answer engines Collaborate with SEO strategists to incorporate keyword research, search intent, and SERP insights into content Use performance data to refine content structure, formatting, and topic coverage Content Innovation & Format Expansion Partner with designers to develop new content formats beyond traditional articles, such as: visual explainers frameworks and diagrams downloadable resources structured answer content for AI search experiences Identify opportunities to turn written content into more engaging or scalable formats that improve comprehension and reach Cross-Functional Collaboration Work closely with: Design to develop visual storytelling and educational graphics Campaign strategists and demand generation to extend the reach of content through marketing campaigns Product and subject matter experts to translate insights into supplier-focused educational resources Content Performance & Optimization Monitor performance metrics such as search traffic, engagement, and content reach Iden Equal employment opportunity, including veterans and individuals with disabilities.

PI284873516

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