Job Description
Job Details:
Manager, Foodservice Marketing - Poultry & Prepared Foods Job Summary The Manager, Foodservice Marketing will support the development and execution of branded marketing programs for poultry and prepared foods across foodservice channels. This role is responsible for translating brand and business strategies into actionable marketing plans that support operator needs, drive product adoption, and enable sales growth. The Manager will lead execution of branded campaigns, operator solutions, and customer‑facing programs including sales tools, promotions, and digital content while managing assigned budgets and agency partners. This role partners closely with Sales, Culinary, Digital, and Operations to ensure programs are relevant, practical, and easy for operators to execute. Key Responsibilities Foodservice Brand & Campaign Execution Support development and execution of branded foodservice marketing campaigns for poultry and prepared foods, including seasonal programs, operator solutions, and product launches. Translate brand strategy into clear, actionable programs that address operator needs such as ease of preparation, menu versatility, labor savings, and profitability. Manage execution of marketing plans across key foodservice channels (Independent Commercial Restaurants, Convenience, K-12) Ensure all marketing materials align with brand standards while remaining practical and relevant for foodservice operators. Operator Solutions & Customer Marketing Lead development of operator‑focused solutions including selling tools, menu concepts, merchandising, and promotional materials. Partner with Sales and Business Unit teams to create customer‑specific programs that support sell‑in, menu placement, and volume growth. Lead and execute targeted national foodservice trade shows. Work cross‑functionally with Culinary, Digital, and Operations to bring operator‑ready solutions to market. Agency & Project Management Manage day‑to‑day agency relationships for assigned projects, including creative development, timelines, and deliverables. Brief agencies on campaign objectives and ensure on‑time, on‑budget execution. Coordinate multiple projects simultaneously, balancing timelines, scope, and budget priorities. Manage assigned marketing budgets and track spend against plan. Insights, Measurement & Optimization Use market data, operator insights, and performance metrics to inform campaign execution and optimize programs. Partner with digital and agency teams to evaluate program effectiveness and identify opportunities for improvement. Support continuous improvement of marketing ROI through test‑and‑learn approaches. Collaboration & Team Support Partner closely with Brand, Digital, Business Unit and Sales teams to ensure integrated execution. Provide guidance and support to junior team members as needed. Demonstrate flexibility and responsiveness to unplanned customer or sales requests in a fast‑paced environment. Qualifications Education Bachelor's degree in marketing, business, or a related field required. Experience 4-6 years of marketing experience, preferably within foodservice, consumer packaged goods, or a related industry. Experience supporting brand campaigns, customer marketing, or operator‑focused programs. Skills & Capabilities Strong project management and organizational skills. Ability to translate brand strategy into practical, operator‑ready marketing solutions. Experience working with cross‑functional partners and external agencies. Strong written and verbal communication skills. Proficiency in Microsoft Office; familiarity with digital marketing tools a plus. Supervisory Responsibility May support or mentor junior team members; limited or no direct reports. Travel Approximately 3-5 trips annually, including customer meetings and trade shows. Relocation Assistance Eligible:
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1ST SHIFT (United States of America) Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended. Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment. Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status. We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more. If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here. Unsolicited Assistance:
Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral. Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations. Join us on the journey. At Tyson, we feed the world like family. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work. To learn more about our culture, please read Our Purpose. The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation. Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact (479) 290-5000 for further assistance.
