Sr. Manager, Regional Marketing - West Coast

Pediatric Associates was founded in Hollywood, FL in 1955. The same clinician-led, evidence-based, medical home passion is a unifying driver for those who join Pediatric Associates Family of Companies. The Pediatric Associates Family of Companies is a growing team of Pediatricians and Pediatric Care Teammates who are excited to be part of the first nationwide Pediatric Primary Care Medical Home. We further our uniqueness by ensuring the clinician voice is leading our medical home innovations.

Supporting California and Arizona Markets Remote Role:

preferably located in CA or

AZ PRIMARY FUNCTION

The Sr. Manager, Regional Marketingdrives new patient acquisition and retention outcomes for their assigned region. This role collaborates with marketing channel owners on development and execution of data-driven strategies that deliver measurable growth through brand awareness, patient acquisition, retention improvement, and value-based care (VBC) membership expansion. This role requires executive presence to partner independently with market presidents, practice managers, and clinical leadership while leveraging centralized marketing resources and standardized campaign frameworks.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This list may not include all the duties that may be assigned.

Strategic Market Leadership and Ownership:

Own market-level acquisition and retention targets with accountability for new patient growth, retention rates, and VBC membership; monitor daily performance metrics including clinic-level retention, acquisition sources, fill rates, and campaign effectiveness. Develop market-specific growth plans with market presidents; identify underperforming clinics and collaborate with practice managers on solutions. Manage regional marketing budget and ROI; execute acquisition and retention initiatives using standardized templates with local customization.

Stakeholder Management and Executive Presence:

Serve as primary marketing liaison to market presidents, clinical leaders, and practice managers; work directly with office staff on local events and community engagement. Present strategies and results to senior leadership with data-driven insights; represent Marketing in regional leadership meetings, pulling in other members of the marketing team as needed.

Local Market Expertise:

Develop a deep market understanding, including competitive landscape, demographics, payer dynamics, and clinic capacity. Build community partnerships and sponsorships; organize local events driving acquisition and retention Coordinate with broader marketing team on local acquisition efforts, including local SEO, paid search, and social strategies. Coordinate with SVP of Engagement and Retention on local retention efforts.

Collaboration and Analytics:

Partner with Operations, Clinical teams, and regional leadership; coordinate with centralized marketing for assets and resources. Prepare performance reports showing acquisition, retention, campaign effectiveness, and event ROI; analyze attribution data and maintain an event database.

QUALIFICATIONS EDUCATION

Bachelor's degree in Marketing, Communications, or Business required; MBA or advanced degree preferred.

EXPERIENCE

5+ years of experience in a marketing role within healthcare & a proven track record of career progression required.

KNOWLEDGE, SKILLS AND ABILITIES

Think strategically while executing tactically; strong business acumen with understanding of ROI analysis and marketing attribution; data-driven decision-making. Work effectively with market presidents and C-suite stakeholders; influence without authority; navigate complex organizational dynamics. Understanding of acquisition/retention strategies across channels; experience with digital marketing (SEO/SEM, paid media, social, email/SMS); knowledge of healthcare regulations and HIPAA. Strong organizational and project management skills; work independently with minimal supervision; resourceful problem-solving. Excellent written/verbal skills for diverse audiences; present complex data clearly; build relationships and collaborate effectively. Strong analytical skills; proficiency with MS Office Suite; experience with marketing analytics platforms and CRM systems preferred.

TYPICAL WORKING CONDITIONS

Remote position with up to 50% travel to clinics in an assigned regional footprint for stakeholder management and relationship building. Occasional in-person meetings with market presidents and practice managers; attendance at regional/company leadership meetings.

OTHER PHYSICAL REQUIREMENTS

Vision Sense of sound Sense of touch

PERFORMANCE REQUIREMENTS

Adhere to all organizational information security policies and protect all sensitive information, including but not limited to ePHI and PHI (Protected Health Information) in accordance with organizational policy, Federal, State, and local regulations. The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to be an accurate reflection of the general nature of the level of the job. The Pediatric Associates Family of Companies is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.