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Head of Product Marketing
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Robert Half
Tempe, AZ (In Person)
Full-Time
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Job Description
Company OverviewA fast-growing, mission-driven technology company in the software and digital commerce space is transforming how businesses connect with customers and scale revenue through modern, cloud-based solutions. Based in Tempe, Arizona, the organization is focused on driving innovation, improving digital experiences, and delivering measurable value to its customers. The team is collaborative, forward-thinking, and committed to continuous improvement and impact.
Role SummaryThe Head of Product Marketing will define and lead how the company's products win in the market by establishing clear, differentiated positioning and messaging. This role sits at the intersection of Product, Sales, and Marketing, ensuring a consistent and compelling narrative across all touchpoints. Based in Tempe, Arizona, this leader will operate as both a strategic thinker and hands-on builder, shaping go-to-market strategy, influencing product direction, and driving adoption and revenue growth.
Key ResponsibilitiesDefine and own clear, differentiated product positioning and messaging that communicates value, audience, and competitive advantageTranslate complex product capabilities into compelling, customer-centric narratives that drive understanding and actionLead end-to-end go-to-market strategy, from insight development through launch and ongoing adoptionEstablish scalable messaging frameworks and repeatable GTM processes across the organizationSynthesize customer, competitive, and market insights into actionable strategic directionPartner closely with Product leadership to influence roadmap decisions and ensure differentiation in the marketCollaborate with Sales and Customer Success to deliver messaging and tools that improve conversion and win ratesDrive product-led growth initiatives by aligning messaging with user experience, onboarding, and lifecycle engagementMeasure and optimize the impact of product marketing efforts on pipeline, conversion, adoption, and retentionAlign cross-functional teams around a shared narrative, elevating how the organization communicates product value
Role SummaryThe Head of Product Marketing will define and lead how the company's products win in the market by establishing clear, differentiated positioning and messaging. This role sits at the intersection of Product, Sales, and Marketing, ensuring a consistent and compelling narrative across all touchpoints. Based in Tempe, Arizona, this leader will operate as both a strategic thinker and hands-on builder, shaping go-to-market strategy, influencing product direction, and driving adoption and revenue growth.
Key ResponsibilitiesDefine and own clear, differentiated product positioning and messaging that communicates value, audience, and competitive advantageTranslate complex product capabilities into compelling, customer-centric narratives that drive understanding and actionLead end-to-end go-to-market strategy, from insight development through launch and ongoing adoptionEstablish scalable messaging frameworks and repeatable GTM processes across the organizationSynthesize customer, competitive, and market insights into actionable strategic directionPartner closely with Product leadership to influence roadmap decisions and ensure differentiation in the marketCollaborate with Sales and Customer Success to deliver messaging and tools that improve conversion and win ratesDrive product-led growth initiatives by aligning messaging with user experience, onboarding, and lifecycle engagementMeasure and optimize the impact of product marketing efforts on pipeline, conversion, adoption, and retentionAlign cross-functional teams around a shared narrative, elevating how the organization communicates product value