VOC Marketing Manager

Job Description

CORE SCOPE OF POSITION

Plans and implements strategic marketing program for VOC. Understands the use of various advertising vehicles, including newspapers, magazine, radio, billboard, television, direct mail and collateral material. Ensures proper signage is obtained and exhibited in a timely manner. Plans and implement VOC's special events, including tenant coordination, entertainment, vendors, and other values to the events. Build relationships with merchants by coordinating and performing various activities, such as organizing a merchant advisory Board, producing a monthly newsletter, and soliciting participation from stores for co-op promotions. Prepares, monitors adherence to, and makes on-going adjustments to the VOC marketing budget. Research, analyze, and monitor financial, technological and demographic factors so that market opportunities may be capitalized on and the effects of competitor's activity may be minimized. Recommends changes in basic structure and organization of the marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities. Creates a monthly Marketing Status Report to include the month's special events with finalized results (attendance, sales, etc.). Issues all communications, both verbal and written to the management team, merchants, media, and vendors. Coordinates and oversees all research projects for the center. Works with all levels of management to ensure timely and smoothly run shows at the Outlet Center. Assists in managing daily schedule, assigns job tasks, and sets clear objectives and expectations for the VOC Event Staff when needed. Ensure staff is trained in all departmental procedures, rules, regulations, and standards. Monitors and reviews job performance and provides timely feedback designed to continuously improve individual and team performance including writing and delivering formal corrective action. Manages team members equitably based upon performance and does not show favoritism. Quickly and effectively deals with inappropriate behavior or individual affecting the team. Offers suggestions and solutions to issues, recommends changes to departmental policies and procedures to improve efficiency and performance. Ensures the new team members are effectively integrated into the work group. Available to work at the Shopper Services Office with assisting guests, monitoring the Interactive Fountain, making Viejas Outlet Center gift cards, managing inventory, manages cash to include opening and closing of cash registers. Counts and verifies accuracy of cash. Maintains accurate control sheets and records any variances. Make daily deposits and records revenue for Shopper Services. Ensures adherence to the rules and regulations by issuing warnings to guests of safety infractions such as types of footwear, horse playing, climbing on rocks, wading in the pools, skate violations, or asking guests to leave the area. Watches and reports irregularities, such as fire hazards, lost children, and alcoholic beverage violations. Ensures all signage and displays at the Viejas Outlet Center are all up to date, clean and well maintained. Schedules, coordinates, and oversees all events planned for the VOC. Ensures that a clean, safe, hazard-free work environment is maintained. Adheres to all company and department policies, procedures, and standard operating guidelines. Performs other duties as assigned.

STYLE SERVICE COMMITTMENT

All Team Members commit to delivering Viejas STYLE Service, our own unique delivery of hospitality service that creates an experience our Guests never want to leave. As a Viejas Team Member, your commitment to•and upholding of•these standards is important and necessary to ensure Viejas is a place our Guests and Team Members enjoy as a place to stay, play, dine and work!

LEADERSHIP

Is a role model of the Viejas's service culture. Leads by example and creates strong morale and engagement in his/her team. Communicates company and departmental goals and fosters open communication across the department. Ability to communicate and coordinate with other Departments with-in the Viejas Outlet Center. Such as, the Bowling Center, Skate Rink, Maintenance. Fosters a culture of accountability, providing regular feedback to team members, including celebrating successes and addressing areas needing improvement. Manages conflict effectively; listens and assesses situations; takes action to resolve.

INTERACTION

Always interacts with internal and external guests with a positive attitude and professionalism. Frequently interacts with supervisors, guests, and/ or functional peer managers, normally involving matters between functional areas, other divisions or units, or guests and the company. Often must lead a cooperative effort among members of a project team.

SUPERVISION

Provides immediate supervision to a unit or group of team members, assigning tasks, checking work at frequent intervals, and maintaining schedules. A portion of time is normally spent performing individual tasks related to the unit or sub-unit.

EDUCATION/CERTIFICATION

Bachelor's degree in marketing, business administration, or related area or equivalent in education and experience. Specific ICSC marketing training may be substituted for college degree.

EXPERIENCE 2

to 5 years of related marketing experience, preferably with a shopping center and/or special events.

KNOWLEDGE AND SKILLS

Demonstrated strong customer service skills including enthusiastic, energetic, professional, friendly and courteous behavior at all times. Working knowledge of special events and trade shows with strong organizational experience. Proficient in Microsoft Word, Excel and Power Point. Excellent verbal, written, and/or interpersonal communication experience. Knowledge of sales technique and best practices. Ability to multitask and work in a fast-paced environment. Ability to adjust to and manage change effectively. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardizations exist. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Must be dependable, timely and have high attention to detail. Must be flexible to work different shifts, evenings, and holidays. Hiring Preference The Viejas Band of Kumeyaay Indians is an equal opportunity employer. Consistent with tribal and federal law, the Viejas Band of Kumeyaay Indians applies Native American preference in hiring. 85% of our Management Team have been promoted from within On our most recent Engagement Survey, 82% of our Team Members expressed that they were grateful to work at Viejas 40% of our Team Members have worked for us for more than 5 years and 23% for more than 10 years San Diego's Premier Gaming Resort, Viejas Casino & Resort is a AAA Four Diamond Award recipient since 2013. Viejas Casino & Resort features world-class gaming with thousands of slot machines, exciting table games, an outlet shopping center, and an off-track betting facility. Viejas Casino & Resort also features a variety of restaurants including the AAA Four Diamond Grove Steakhouse which offers classic and contemporary cuisine for the definitive gourmet experience. Baron Long Bar & Grill offers a casual sports bar dining experience with quality ingredients and house-made preparations. Ginger Noodle Bar offers classic and contemporary Asian fare in a comfortable and modern contemporary setting with an organic and natural influence. Grab & Go is the ideal place to enjoy sandwiches, burgers, pizzas, wholesome Poke bowls, and much more, all with speedy service to swiftly get you back to the game —24 hours a day! Viejas Hotel features 203 luxury rooms and 34 VIP suites, including a lush, spacious pool and lounge area and nine indoor-outdoor meeting spaces, including the magnificent Oak Ballroom. The highly anticipated adult-only tower, Willows Hotel & Spa offers an additional 159 VIP suites and luxury spa facilities. A perfect place to relax and regenerate, The Spa at Willows Hotel & Spa is a full-service spa that accentuates your Resort experience. Indulge in signature body and facial treatments specifically created to beautify and regenerate. Amenities include a steam room, sauna, saltwater pool, and whirlpool. The beautiful Viejas Outlets, located across the street from the casino, offers visitors a unique shopping experience with highly acclaimed stores, numerous eateries, Viejas Bowl, and Southern California's largest outdoor ice rink. The best casino in San Diego just got even better. The Viejas Pit Stop, located at the Eastern parking lot is an oasis of travel perfection. With 16 gas pumps, 4 diesel pumps, a car wash and a comprehensive convenience store, to include hot and cold meal favorites, like BBQ Sandwiches, Mexican items, Wings, Pizza, fresh Donuts and more! Open 24 hours a day! AND myViejas players are able to redeem their points for fuel! Retirement 401(k) with company match Medical, Dental, Vision Benefits (80% paid by Viejas) Paid Time Off (3 weeks of PTO plus Holidays, start earning from day one!) Accident, Critical Illness & Disability Insurance Available Employee Assistance Program Bonus Eligibility for all Team Members $5,000 tuition reimbursement per calendar year (Annually, no limit during duration of employment) Unlimited Chiropractor Benefit with $10 co-pay Gym Membership Reimbursement Viejas Pit Stop Fuel Discount And, much more! •Benefits vary for PT and FT employment