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Social Media and Marketing Manager
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Boston's Pizza and Sports Bar
Beaumont, CA (In Person)
Full-Time
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Job Description
Job Overview We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and engage with our online community to drive brand awareness and customer loyalty. Your expertise in social media management, digital marketing, and creative design will be essential in shaping our brand story and connecting with diverse audiences. This paid position offers an exciting opportunity to lead impactful marketing initiatives while working in a fast-paced, collaborative environment. Duties Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers. Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals. Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses. Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities. Optimize content for SEO by conducting keyword research and implementing best practices to improve organic reach. Analyze web analytics and social media metrics using tools like Google Analytics to measure campaign performance and inform future strategies. Oversee paid advertising campaigns on Facebook Ads and other platforms to maximize ROI and audience targeting effectiveness. Collaborate with public relations teams to enhance brand reputation through media outreach, influencer partnerships, and community engagement. Maintain branding consistency across all digital channels while managing relationships with external vendors such as graphic designers or videographers. Stay updated on the latest digital marketing trends, platform updates, and emerging tools to keep our strategies innovative. Qualifications Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns. Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation. Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking. Knowledge of SEO principles, keyword research techniques, and web analytics platforms including Google Analytics. Experience with Facebook Advertising and other paid social media campaigns to drive targeted outreach. Strong writing skills with an eye for proofreading and editing engaging content that resonates with diverse audiences. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Excellent relationship management skills to collaborate effectively with internal teams and external partners. A background in branding, public relations, or e-commerce is a plus for developing integrated marketing initiatives. Join us as a Social Media and Marketing Manager to unleash your creativity, harness data-driven insights, and make a meaningful impact on our brand's growth!