Digital Marketing Manager

Digital Marketing Manager Clinical Resolution Laboratory - 2.9 Brea, CA Job Details Full-time $80,000 - $120,000 a year 3 hours ago Benefits Health insurance Paid time off Retirement plan Qualifications Website management Managing marketing teams Bachelor's degree Data-driven problem-solving Marketing analytics Paid search marketing Cross-functional communication Full Job Description Results/Data Driven Marketing Manager with proactive initiatives and strong leadership with clear blueprints for marketing campaigns ( ONSITE only)

Responsibilities:

Develop, implement, and optimize integrated digital marketing campaigns across platforms including social media, search engines, email, and display advertising to maximize reach and engagement. Manage and refine SEO strategies using advanced SEO tools to improve organic search rankings and increase website traffic with increasing conversion rate . Oversee and manage social media copywriting, engaging/thought-provoking content creation and management for websites, brochures, blogs and social media channels, ensuring alignment with brand voice and marketing goals. Utilize Meta/Instagram/Tiktok Advertising and Google AdWords to generate high-quality leads and conversions. Conduct keyword research and competitive analysis to inform content strategies and enhance visibility in search engine results pages (SERPs). Analyze campaign performance using Google Analytics, SQL queries, and other analytics tools; prepare detailed reports to guide ongoing optimization efforts. Continually seek and research new sources of prospective KOLs and Influencers. Plan and manage trade shows, conferences, events and meetings Prepare weekly reports by collecting, summarizing and analyzing data to a director Other duties and responsibilities may be assigned.

Requirements:

STRONG LEADERSHIP

with proven experience and track records as a Marketing Manager or similar role Strong knowledge of digital marketing strategies and platforms, not being limited to social media analytics and google analytics. Strong communication and interpersonal skills to collaborate effectively with internal teams and external stakeholders

Pay:

$80,000.00 - $120,000.00 per year

Benefits:

Health insurance Paid time off Retirement plan

Education:

Bachelor's (Preferred)

Experience:

Google Ads/SEM:

5 years (Preferred)

Social Media Copywriting :

5 years (Preferred)

KOL/Influencer Marketing:

5 years (Preferred)

Google Analytics:

7 years (Preferred) Team management: 7 years (Preferred)

Work Location:

In person