Retention Marketing Manager

Retention Marketing Manager Costa Mesa, CA Job Details $90,000 - $100,000 a year 18 hours ago Benefits AD&D insurance Paid holidays Health insurance Dental insurance Flexible spending account Paid time off Employee assistance program Vision insurance 401(k) matching Employee discount Qualifications Vendor relationship building Salesforce Marketing Cloud 6 years Customer retention Loyalty marketing Vendor management Marketing Bachelor's degree in business Email marketing campaigns Marketing strategy development Data governance Bachelor's degree in marketing Customer segmentation Salesforce Cloud Analysis skills Project management Presentation skills Bachelor's degree Klaviyo Loyalty programs Calendar management Vendor relationship management Data interpretation Organizational skills Marketing analytics A/B testing Senior level Cross-functional collaboration Business Communication skills Cross-functional communication Campaign performance reporting Mobile marketing Full Job Description Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we've created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day. We're looking for a Retention Marketing Manager with a customer-first mindset to drive growth within our existing customer base. This role will own the strategy and execution of lifecycle marketing across email and SMS, with a focus on increasing customer retention, repeat purchase rate, and lifetime value. You'll work cross-functionally to align retention efforts across digital and retail channels while leveraging data and insights to continuously optimize performance.

What You'll Do:

Own end-to-end strategy and execution of email and SMS marketing programs across eCommerce and 5.11 retail stores Build, segment, and manage customer audiences within CRM/CDP platforms to deliver personalized, scalable communications Develop and optimize lifecycle programs including welcome, post-purchase, win-back, and loyalty campaigns Identify opportunities to improve retention, repeat purchase rate, and customer lifetime value through data-driven insights Partner with eCommerce and retail teams to align retention strategies across online and in-store experiences Manage campaign calendars and ensure accurate, timely deployment of all communications Establish and maintain list hygiene, data governance, and compliance standards (CAN-SPAM, TCPA, GDPR) Track, analyze, and report on performance metrics including open rates, click-through rates, revenue per send, churn, and LTV Translate customer data into actionable insights and share recommendations with cross-functional stakeholders Build and execute A/B testing strategies to optimize messaging, creative, cadence, and segmentation Collaborate with creative, merchandising, and brand teams to develop effective retention campaigns and offers Support retail teams with localized email and SMS campaigns tied to store events, promotions, and openings Manage relationships with ESP, SMS, and CDP platforms and vendors Continuously improve infrastructure, documentation, and processes to scale retention marketing efforts

What You Bring:

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) 6+years of experience in retention, lifecycle, or CRM marketing—preferably within a DTC or omnichannel brand Hands-on experience with email and SMS platforms (e.g., Klaviyo, Attentive, Postscript, Salesforce Marketing Cloud) Experience with Zeta is a plus Strong working knowledge of CRM/CDP platforms and customer data strategy Proven experience building and optimizing lifecycle marketing programs Strong analytical skills with the ability to translate data into actionable insights Experience supporting both eCommerce and retail environments is strongly preferred Familiarity with compliance standards (CAN-SPAM, TCPA, GDPR) Ability to manage multiple campaigns with strong attention to detail Effective communicator comfortable presenting insights and recommendations cross-functionally Self-starter with strong project management and organizational skills in a fast-paced environment Experience with loyalty programs is a plus Passion for outdoor, tactical, or performance-driven lifestyles is a plus

Pay Range:

$90,000-$100,000 annually plus bonus based on experience 5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts. •If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11's benefits program.• You can find out what personal information we collect, correct any inaccuracies, or ask us to delete your personal information (with some exceptions). To check out our policy, click HERE . If you want to make a request about your personal data, CLICK HERE.