Marketing Manager, Apple Sports App

Marketing Manager, Apple Sports App Culver City, California, United States Marketing Summary Posted:

Apr 29, 2026

Role Number:

200660855-0670 The people here at Apple don't just create products — they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Description Apple's Sports Marketing team is seeking an experienced Marketing Manager to join the team. This role will heavily help drive the development of marketing strategy and end-to-end execution of campaigns that build awareness, growth and engagement for the Apple Sports App. Responsibilities Support the development and execution of the integrated marketing plan for Apple Sports, driving awareness, acquisition, engagement, and retention. Work closely with creative teams to deliver high-performing creative campaigns and activations that promote Apple Sports across physical, digital, and social channels. Work across the Apple ecosystem to drive cross-platform promotion and engagement across Apple Services. Partner with Product and Engineering to connect marketing and product ideas that enhance the fan experience. Translate audience insights into accountable marketing strategies grounded in KPIs, budget discipline, and performance results. Present strategies, creative concepts, and performance learnings to senior leadership, aligning on priorities and business impact. Ensure all marketing reflects Apple's brand standards, design principles, and tone of voice. Minimum Qualifications 10+ years of experience in sports marketing, entertainment, or digital media, with a proven record of leading high-impact sports marketing initiatives and driving user growth, engagement, and retention for consumer-facing digital/mobile products. Expertise in developing and executing integrated, insight-driven marketing campaigns — from brand strategy through full-funnel activation — with exceptional storytelling that connects creative ideas to measurable business outcomes. Experience in navigating app discoverability and product marketing mechanics, optimizing the user journey from initial search to download, and leveraging lifecycle messaging to seamlessly transition off-platform intent into the core Apple Sports experience. Skilled at leading cross-functional teams and translating data and insights into actionable marketing strategies and presentations for senior leadership. Bachelors Degree Preferred Qualifications Deep passion for sports, technology, and media, with a strong understanding of sports culture, fan behavior, and emerging consumer trends; proven ability to adapt creative and messaging across diverse regions and markets. Self-starter who thrives in a fast-paced, ambiguous environment — integrating marketing, product, and business priorities while putting the Apple user at the center of every decision to ensure each experience feels distinctly Apple. Exceptional relationship-building and interpersonal skills; able to foster strong partnerships across internal teams and external stakeholders to deliver impactful marketing initiatives. MBA, a plus Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $139,800 and $210,800, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Note:

Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Apple accepts applications to this posting on an ongoing basis.