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Director, WWPM - AirPods and Vision
Job
Apple
Cupertino, CA (In Person)
Full-Time
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Job Description
Apple is seeking a creative and execution-oriented Director of Worldwide Product Marketing (WWPM) to drive the strategy and support the execution for our groundbreaking work in audio and vision wearables. This is an opportunity to shape the future of how hundreds of millions of users see and experience the world. You will be a key voice in defining the strategy, product roadmap, story-telling, partnerships, and launch for two exciting lines of business.
DescriptionAs the lead for AirPods and Vision Products, you will have the opportunity to make an impact on customers around the globe. You will be responsible for developing and implementing an innovative and comprehensive roadmap and product marketing strategy for two lines of business ripe for innovation. You will lead a high-performing team of product marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making. The role is part of the WWPM leadership team reporting to the Vice President of WWPM.
Preferred QualificationsDeep understanding of audio, wearables and spatial computing, trends, and applications, with a demonstrated ability to articulate a compelling vision for the future. Ability to \
DescriptionAs the lead for AirPods and Vision Products, you will have the opportunity to make an impact on customers around the globe. You will be responsible for developing and implementing an innovative and comprehensive roadmap and product marketing strategy for two lines of business ripe for innovation. You will lead a high-performing team of product marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making. The role is part of the WWPM leadership team reporting to the Vice President of WWPM.
Responsibilities:
Strategy & Vision:
Develop and champion a clear, compelling, and differentiated product strategy for both AirPods and Vision products encompassing current and future offerings, fundamental technology developments, business model, and partnerships.Influence & Advocacy:
This role requires significant influence and advocacy across the organization. You will need to effectively communicate complex technical concepts to a broad audience, build consensus around strategic priorities, and drive alignment across diverse teams. Build and maintain relationships with key ecosystem partners, developers, and thought leaders.Market Intelligence & Competitive Analysis:
Continuously monitor the product and service landscape, identifying emerging trends, competitive threats, and opportunities for innovation. Use market research and customer insights to inform product development and marketing strategies.Cross-Functional Leadership:
Collaborate closely with engineering, design, and other teams to ensure alignment on product strategy, messaging, and execution. Establish metrics and measurement systems to track product adoption and market impact.Product Launch & Go-to-Market:
Lead the planning and execution of successful product launches for all relevant products and features, ensuring seamless integration with broader marketing campaigns and maximizing market impact. This includes defining key messaging, developing compelling product demonstrations, and working cross-functionally to ensure a cohesive customer experience.Team Leadership & Development:
Build, mentor, and inspire a high-performing team of product marketing professionals, fostering a culture of excellence, collaboration, and continuous learning. Guide regional teams on messaging and positioning for global markets.Preferred QualificationsDeep understanding of audio, wearables and spatial computing, trends, and applications, with a demonstrated ability to articulate a compelling vision for the future. Ability to \