Lifecycle Marketing Manager — Owned Channels

Lifecycle Marketing Manager —

Owned Channels Cupertino, California, United States Marketing Summary Posted:

Apr 28, 2026

Weekly Hours:

40

Role Number:

200660541-0836 The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Lifecycle MarketingManager to develop and expand worldwide customer acquisition and engagement programs.

You will join our mission to create incredible customer experiences that educate and driveactive use of Apple Wallet and associated products, such as Apple Pay.

You will build marketing programs and campaigns across our On-device and Email channels toreach audiences throughout the entire customer experience. You will have a chance to creatework that will reach national and global audiences. Our team is motivated, focused, andlooking for the next great addition. Description Develop lifecycle marketing programs across digital channels, with a focus on in-appcommunications and email campaignsDevelop new customer journeys and tests, establish performance benchmarks, andoptimize communicationsWork closely with cross-functional partners including product, growth, creative, marketingenablement, and engineering teams Minimum Qualifications Minimum 5 years experience executing lifecycle marketing campaigns through in-app and email channels Track record of designing and executing tests, analyzing results, and implementing improvements Experience driving results across cross-functional teams Demonstrated strengths in communication and collaboration

Required:

Bachelor's degree Preferred Qualifications Familiarity developing communications within a product environment Background in mapping end-to-end customer journeys and identifying new touch points Ability to solve complex problems, and balance multiple stakeholders with a flexible approach and sense of humor Understanding of AI tools and interest in exploring how technology can improve our work Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $117,400 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Note:

Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Apple accepts applications to this posting on an ongoing basis.