Retail Brand Manager, Accessories

Retail Brand Manager, Accessories Cupertino, California, United States Corporate Functions Summary Posted:

May 04, 2026

Role Number:

200661461-0836 Imagine what you could do here! The people here at Apple don't just create products — they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail's customers and teams discover, be inspired by, learn about and go further with Apple's products and services, and does so in a manner that is true to our values. At Apple, every detail of the in-store experience reflects our commitment to simplicity, craft, and connection. As a Retail Brand Manager, you will help define how Apple-branded, Beats, and third-party accessories come to life across our stores. This is a role for someone who thinks strategically, builds trusted partnerships, and executes with precision. Description You will shape the end-to-end accessory experience in Apple Retail, bringing Apple-branded, Beats, and third-party products together into a unified, customer-first presentation that is clear, compelling, and intentional. You will own seasonal strategy and execution, drive accessory attach and conversion programs, and build the cross-functional relationships needed to deliver results at scale. Working in close partnership with the Beats team, you will develop a deep understanding of the brand, its product roadmap, and its retail opportunity. From creative briefs and visual merchandising to team member training and product launches, you will ensure Beats has a consistent, resonant narrative across every retail touchpoint — from concept through launch and beyond. You will support performance reporting cadences that transform data into insight, keeping stakeholders aligned and strategies sharp. Responsibilities Drive accessory attach and conversion programs that create meaningful customer engagement and measurable commercial results Own seasonal strategy and execution, including creative briefs, visual merchandising, storytelling, team member training, and cross-functional retail readiness for accessory launches Serve as Apple Retail's primary partner to the Beats team, developing a deep understanding of the brand, product strategy, and roadmap to define and prioritize retail impact Manage Beats retail programs from concept through launch, ensuring a clear and compelling presence across every touchpoint Maintain a continuous feedback loop between Retail and Beats, proactively sharing program results, customer insights, and market signals Build and maintain stakeholder relationships across Apple to ensure alignment and shared ownership of accessory outcomes Collaborate across retail, geography, and worldwide teams to support shared ownership, continuous improvement, and strategic alignment Minimum Qualifications 7 years of experience in consumer marketing, retail strategy, or brand management with leading global brands in multi-channel environments Strong cross-functional collaboration skills with a track record of driving alignment across diverse teams and stakeholders Experience developing integrated retail or marketing strategies with measurable business impact Proven ability to build a strategy, earn executive alignment, and manage programs from concept through execution and readout Passion for Apple products and a deep appreciation for the retail customer experience Preferred Qualifications Experience working at the intersection of brand and retail, with the ability to represent both perspectives and build trust across teams Comfortable leading strategic conversations with a wide range of partners, across disciplines and levels of the organization Strong analytical skills, with the ability to identify opportunities, act on data, and drive meaningful improvement Creative problem-solver with a thoughtful approach to building customer experiences and campaigns that are both strategic and memorable Highly organized, with the ability to manage multiple projects simultaneously under tight deadlines A collaborative teammate who advocates for doing what is right and brings others along in the process Demonstrates Apple's values in daily work, fostering an environment where differences are respected and curiosity is encouraged Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Note:

Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Apple accepts applications to this posting on an ongoing basis.