Sr. Marketing Manager

Position Summary ID TECH is seeking a strategic, hands-on marketing leader to drive demand generation, brand growth, and market leadership across our payment technology solutions. This role is ideal for a player-coach who thrives equally in developing strategy and rolling up their sleeves to execute. The Senior Manager/Director of Marketing will lead the development and execution of integrated marketing programs that accelerate revenue growth, strengthen brand positioning, and support sales objectives while mentoring and developing a high-performing marketing team. Reporting to executive leadership, this individual will serve as both a strategic business partner and a hands-on marketing operator, capable of moving seamlessly between executive planning, campaign execution, analytics, and team leadership. Key Responsibilities Marketing Strategy & Leadership Develop and execute the overall marketing strategy aligned with company growth objectives, revenue targets, and market opportunities. Partner closely with Sales, Product, Operations, and Executive Leadership to ensure marketing initiatives support business priorities. Establish annual and quarterly marketing plans, budgets, KPIs, and performance benchmarks. Identify emerging market trends, customer insights, and competitive opportunities to strengthen ID TECH's market position. Serve as a trusted advisor to leadership on marketing performance, customer engagement, and growth opportunities. Demand Generation & Revenue Growth Own and optimize the full marketing funnel, from awareness and lead generation through customer acquisition and retention. Develop and execute integrated campaigns across digital, content, email, events, partner marketing, and ABM channels. Collaborate with Sales to improve lead quality, conversion rates, pipeline velocity, and revenue attribution. Continuously test, measure, and optimize campaign performance to maximize ROI. Brand & Product Marketing Lead brand positioning, messaging, and storytelling efforts to strengthen ID TECH's leadership in payment technology. Develop compelling value propositions and go-to-market strategies for new products, solutions, and partnerships. Ensure consistency across all customer-facing communications and marketing assets. Support public relations, thought leadership, customer success stories, and industry events. Player-Coach Leadership Lead, mentor, and develop marketing team members while fostering accountability, innovation, and professional growth. Actively participate in campaign development, content creation, reporting, marketing operations, and execution as needed. Build scalable marketing processes, systems, and workflows while maintaining a hands-on approach. Balance strategic leadership with tactical execution, stepping in wherever necessary to drive results. Marketing Operations & Analytics Own marketing performance reporting, attribution, forecasting, and executive dashboards. Leverage CRM and marketing automation platforms to improve lead management, customer journeys, and campaign effectiveness. Analyze campaign, customer, and market data to generate actionable insights and recommendations. Ensure alignment between marketing technology, reporting systems, and business objectives. Qualifications & Skills Bachelor's degree in Marketing, Business Administration, or a related field. 8+ years of progressive marketing experience, including at least 5 years in a senior leadership role. Experience within B2B technology, FinTech, payments, hardware, SaaS, or related industries preferred. Proven success building and leading strategic marketing functions that drive measurable business growth, ideally within a high-growth or startup environment. Strong expertise across the full marketing funnel, including brand strategy, demand generation, digital marketing, product marketing, content marketing, and marketing operations. Demonstrated ability to serve as both a strategic leader and hands-on contributor ("player-coach"). Experience building, mentoring, and developing high-performing marketing teams. Exceptional analytical skills with the ability to translate complex business data into actionable growth strategies. Strong understanding of marketing metrics, pipeline reporting, attribution models, and revenue marketing. Exceptional communication, presentation, and stakeholder management skills, with the ability to influence executive leadership. Proven ability to manage multiple priorities in a fast-paced environment while maintaining a high standard of execution. Proficiency with marketing automation and CRM platforms, preferably Salesforce and Pardot. Strong project management and cross-functional collaboration skills. A strategic thinker with a bias toward action, accountability, and measurable results. Success Measures Within the first 3-6 months, this leader will be expected to: Increase marketing-sourced and marketing-influenced pipeline. Improve lead quality and conversion rates across the funnel. Strengthen ID TECH's brand awareness and market presence. Build scalable marketing programs and reporting infrastructure. Develop a high-performing marketing team while maintaining hands-on involvement in execution. Establish marketing as a measurable revenue-driving function within the organization 职位类型：全职 薪资： $115,000.00至$125,000.00（每年 ）

Work Location:

现场办公