Senior Product Marketing Manager, Insider Risk Management

Senior Product Marketing Manager, Insider Risk Management Gurucul - 3.0 El Segundo, CA Job Details $140,000 - $180,000 a year 10 hours ago Benefits Paid holidays Health insurance Dental insurance 401(k) Paid time off Employee assistance program Vision insurance Life insurance Qualifications Launching new IT products B2B business model Market research Brand storytelling Full Job Description Senior Product Marketing Manager, Insider Risk Management About Gurucul Gurucul is the pioneer in Behaviorial AI, backed by 10+ years of proprietary research and now we're applying that foundation to Insider Risk Management. We've launched an industry-first AI-driven IRM solution detection and triage are largely automated, so analysts spend their time on the risks that actually matter. Role Summary We're hiring a Senior Product Marketing Manager to support this fast-growing opportunity and own how the market understands, evaluates, and chooses Gurucul. This is a high-ownership role, joining a high-performing, collaborative team. You'll set the positioning, run the launches, arm the field, and build the narrative that resonates with CISOs, insider-risk program owners, and the analysts shaping the category. The playbook isn't fully written yet — you'll have real latitude to define it, and the responsibility to back it with evidence. If you do your best work when you're trusted to go deep, hold a point of view, and move fast without dropping the quality bar, you'll like it here. Key Responsibilities Positioning and messaging for Gurucul IRM . Take a product that's genuinely differentiated and ensure it's clearly defined to customers. Build persuasive messaging frameworks structured around claim, proof, and objection-handling — frameworks sellers actually use and customers believe. Go-to-market and launches, end to end. Own launch architecture — tiering, marketing strategy, content plan, sales-readiness, analyst sync — and the outcomes that follow. Treat new GTM motions as hypotheses to test, not just plans to execute. The narrative. Build the story and slides behind the category — the insight an Insider Risk leader can repeat to their board in two sentences, not forty slides — and earn buy-in across product, sales, and leadership. Sales enablement and pre-sales partnership. Build battlecards, demo flows, and sales guides that sellers and SEs keep using because they solve real field problems. Stay close to the field and iterate what you see. Competitive intelligence. Map the IRM landscape — Proofpoint, DTEX, Microsoft Purview, Varonis, and others — with a clear view of where each genuinely wins versus where it only looks strong on paper. Turn that into assets the field can use under deal pressure. Content and demand support. Produce high quality content that moves pipeline, and measure it by what matters: pipeline influence, sales-cited assets, analyst pickup. Push back when the metric being asked for is the wrong one. Subject-matter depth. Build and maintain real credibility in IRM and UEBA — enough to create content for a CISO or CFO and hold your own in a customer conversation. Required Qualifications 4+ years in B2B product marketing / or equivalent, with focus in cybersecurity or compliance domains. Insider risk, data security, UEBA/behavioral analytics, or DLP is a strong plus Ownership of complex, multi-stakeholder launches with outcomes you can name and defend. A repeatable method for building technical credibility quickly — customer ride-alongs, SE shadowing, vendor-doc work, certifications — and the fluency to use it with technical buyers. Strong product partnership instincts; you work with technical PMs as complementary partners. A specific grasp of the IRM buyer — decision-maker, technical evaluator, budget owner, the job to be done, and where they sit in the broader security org. Messaging and storytelling craft that holds up with sellers and analysts, grounded in evidence and customer voice. Bias for action, with the judgment to know when to ship fast and when something needs more time. Comfort with ambiguity. You can decide whether to ship, delay, or rescope against clear trade-offs, and make the call. Results orientation. You set success metrics up front and own them honestly. Location El Segundo, CA or remote within the United States Compensation & Benefits $140,000 - $180,000 DOE Gurucul offers a competitive compensation package, including medical, dental, vision, and life insurance, EAP, 401K, Paid Time Off, and paid Holidays Equal Opportunity Employer Gurucul Solutions, LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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