Event and ABM Marketing Manager

Event and ABM Marketing Manager Modernize Home Services - 4.0 Foster City, CA Job Details $70,000 - $80,000 a year 1 day ago Benefits Health insurance RSU Paid time off Parental leave Retirement plan Paid sick time Qualifications Marketing ROI (MROI) improvement Vendor contracts Fiscal management Sales proposal development Program design Program management Data visualization software proficiency Sales analytics & reporting tools Loyalty marketing Salesforce Marketing company internal data Performance Reporting Trade show promotions Public relations trade shows Salesforce Cloud B2B business model Proposal writing Event performance reporting and analysis Managing event budgets Sales management systems proficiency Vendor relationship management Vendor communication Contracts Risk assessment Brand positioning Brand activation campaign events Lead generation activity metrics tracking B2B marketing Marketing positioning Data-driven decision making Full Job Description Company Overview At Modernize (a QuinStreet division) our mission is to simplify home improvement by inspiring motivated homeowners and connecting them with qualified contractors. Our foundation is based on 20 years as a driving force as Home Improvement Leads in online lead generation - connecting homeowners with high-quality contractors - in the $500 billion annually grossing home improvement market. We're working hard on a new brand and new products to cater to homeowners and the most successful contractors in the industry. We're looking for sharp, motivated individuals to join our growing team. Teammates who enjoy using technology to solve problems will thrive in our dynamic startup environment. We have an open floor plan that encourages the entire team to participate in critical discussions and allows everyone to be a vital contributing factor. You'll enjoy our hip, newly renovated office in the heart of downtown with a view of the capital and the downtown skyline. Job Category We're looking for an Event and ABM Marketing Manager to own our B2B event program, account-based marketing (ABM) initiatives, and enterprise loyalty and swag programs in the home services vertical. This is the sole field marketing role on the team and reports to the Director of B2B Marketing. The person in this seat is 100% responsible for planning and executing 15+ B2B events annually and for building the programs that help us win and grow enterprise accounts. We are looking for an entrepreneurial self-starter who creates direction, moves quickly with a crawl-walk-run mentality, and proactively communicates with leadership throughout. Responsibilities Event Strategy and Execution (15+ Annually) Own the full lifecycle of 15+ B2B trade shows and events per year: research, selection, planning, execution, and evaluation. Submit a complete event plan for each show covering brand strategy, attendee strategy, budget, swag and shipment plan, booth logistics, and risk assessment. Ensure brand and product positioning is accurate and audience-appropriate at every event, including brand selection, messaging alignment with current go-to-market strategy, and validation of booth materials, signage, and collateral. Proactively analyze data to recommend which internal departments should staff each event (Partnerships, Sales, Account Management), with rationale tied to event audience, expected ROI, and account or partner relationships in attendance. Define attendee selection criteria in partnership with Sales leadership, using Salesforce data and revenue performance to prioritize accounts and reps invited. Manage all event-related vendor relationships including booth fabrication, storage, shipping, and event sponsorship contacts. Deliver a written post-event recap within 10 business days of each show covering leads captured, meetings booked, opportunities created, spend versus budget, and a clear keep-or-cut recommendation. Maintain a rolling 12-month event calendar and present updates to leadership monthly. Build the operational processes that keep a high-volume event, ABM, and loyalty program running smoothly, including intake, vendor workflows, reporting templates, and approval paths. Account-Based Marketing (ABM) Own Modernize's ABM strategy for enterprise accounts, including target account selection, campaign design, and execution. Run integrated campaigns (webinars, podcasts, etc.) Work with Product Marketing to identify the most effective messaging, value propositions, channels, and calls to action for priority personas and target accounts. Pilot new ABM initiatives in a focused form, measure results, and scale or pivot based on data. Track campaign ROI and recommend reallocation of spend based on what is working. Enterprise Loyalty and Swag Programs Own loyalty, incentive, and swag programs end to end: idea generation, written proposal, execution, and post-program tracking. This includes sales rep contests, loan officer incentives, client gifting, and partner co-marketing initiatives. Translate ideas into executable proposals within two weeks of concept approval. Each proposal includes program design, target audience, budget, timeline, vendor plan, success metrics, and risk assessment. Build program economics that are profitable by design, with thresholds and rewards set on verified rep-level and account-level performance data (deals signed, revenue, funded loan rate). Own the swag program end to end: vendor selection, monthly inventory reviews with written reporting, pricing comparisons, and vendor consolidation recommendations. Measure each loyalty and swag program against pre-defined revenue, pipeline, or engagement targets. Report results and recommend renewal, iteration, or sunset. Requirements Minimum 4+ years of B2B field marketing, event marketing, and ABM experience, with demonstrated solo or lead ownership of an event program of at least 10 events per year. Proven track record of building and running ABM programs that drove measurable pipeline and revenue impact in an enterprise B2B environment. Hands-on experience designing and managing loyalty, incentive, or sales contest programs from idea through proposal, execution, and tracking. Must be able to point to specific programs the candidate built and ran. Hands-on experience with Salesforce reporting and Tableau (or equivalent BI tool). Able to independently pull, interpret, and act on rep-level and account-level data. Strong written communication and managing-up skills. Able to produce executive-ready proposals and post-event recaps and to surface risks, trade-offs, and recommendations to leadership in writing. Experience ensuring brand and product positioning is accurate and consistent across multiple in-market activations. Vendor and budget management experience, including negotiating pricing, managing contracts, and reconciling spend against budget. Demonstrated entrepreneurial mindset - oversees multiple concurrent projects with minimal supervision, anticipates risks, uses data to inform decisions, and delivers consistent, high-quality results. Able to travel up to 5% (a few times a year). The expected salary range for this position is $70,000 USD to $80,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company's compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company's standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits. #

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Modernize (a QuinStreet division) is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law. Please see QuinStreet's Employee Privacy Notice here.