Marketing Automation Manager

Description We are looking for a skilled Marketing Automation Manager to oversee the migration and setup of marketing systems from Airtable to HubSpot. This contract position offers the opportunity to lead critical data and workflow transformations while ensuring scalable and efficient processes. Join our team in Fountain Valley, California, and contribute your expertise to optimize marketing automation.

Responsibilities:

• Conduct a thorough audit and cleanup of existing data, utilizing AI tools to remove duplicates and standardize information.
• Manage the migration of data from Airtable to HubSpot, including field mapping and ensuring a clean, structured import.
• Configure HubSpot to enable marketing workflows, automations, segmentation, and lifecycle stages.
• Develop scalable processes and data structures to support reporting and marketing initiatives.
• Implement best practices for data governance and structure within the organization.
• Lead the migration project from initial planning through execution, ensuring seamless transitions.
• Design and optimize marketing workflows to enhance functionality and efficiency.
• Collaborate with stakeholders to align system configurations with business objectives.
• Troubleshoot and resolve issues related to data migration and HubSpot setup.
• Provide ongoing insights and recommendations to improve marketing automation processes. Requirements
• Demonstrated experience with HubSpot migrations and system setups.
• Strong background in data cleanup, normalization, and enrichment using AI tools.
• Familiarity with Airtable and its data structures.
• Proficiency in marketing automation tools and platforms.
• Ability to navigate ambiguous processes and develop effective solutions.
• Excellent project management skills with a track record of successful execution.
• Strong analytical and problem-solving abilities.
• Effective communication skills to collaborate with cross-functional teams.

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