Director, Social & Content

About Softline Solutions Softline Solutions is a full-service digital marketing agency based in Southern California that helps small and mid-sized businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords. Some companies include Closets by Design, Canada Dental Group, travel companies, and merchandise distribution companies About the role We're looking for a strategic, culturally fluent Director of Social & Content to lead how our brands show up across social platforms and content-driven channels. This role owns the vision, strategy, and standards for social storytelling—ensuring our brands are relevant, engaging, and effective across platforms and audiences. Reporting into the VP of Brand Marketing, this role is responsible for shaping social and content strategy across our brand portfolio, guiding creative direction, and driving performance through strong collaboration with Product, Performance, Creative, and Lifecycle teams. The ideal candidate brings agency or multi-brand experience, strong creative instincts, and a proven ability to scale social and content programs that balance brand-building with measurable impact. What You'll Do Own the social and content strategy across brands, defining how each brand shows up across platforms Set the vision for platform strategy, content pillars, voice, and storytelling framework Provide creative direction and feedback across social content, campaigns, and creator-led initiatives Partner closely with Brand Managers to align social and content strategy with brand priorities, launches, and campaigns Collaborate with copy, design, and video teams to ensure content is compelling, on-brand, and optimized for each platform Establish best practices for community engagement, moderation, and brand-safe interactions Define success metrics and reporting frameworks for social and content performance; translate insights into actionable recommendations Identify opportunities to integrate social content with PR moments, influencer partnerships, and lifecycle programs Stay ahead of platform trends, cultural moments, and emerging formats, bringing fresh thinking into the organization Evaluate tools, workflows, and external partners to support scalable execution What We're Looking For 8-10 years of experience in social media, content strategy, or brand marketing Proven experience owning social and content strategy for a brand or portfolio of brands Agency or high-growth, multi-brand environment experience strongly preferred Strong creative judgment with the ability to elevate content quality and consistency Deep understanding of major social platforms, content formats, and creator ecosystems Data-informed mindset with the ability to balance performance insights and brand storytelling Comfortable influencing cross-functional partners and senior stakeholders Strong organizational skills and ability to manage complexity at scale Why Join Us Own social and content strategy for brands with scale and creative ambition Shape how our brands engage audiences in real time and over the long term Operate in an agency-style environment that values speed, experimentation, and relevance Partner closely with senior brand and marketing leadership on high-impact initiatives The pay range for this role is: 155,000 - 185,000 USD per year(Softline HQ)