Director of Brand Marketing

Director of Brand Marketing at Flipper's Roller Boogie Palace Director of Brand Marketing at Flipper's Roller Boogie Palace in Huntington Park, California Posted in 4 days ago.

Type:

full-time

Job Description:

About Flipper's Roller Boogie Palace Flipper's Roller Boogie Palace, born in Hollywood from a mix of legend and nostalgia, is a global community that reaches far beyond the rink. Since 1979, it has grown into a cultural force uniting fashion, music, and movement. We are building something iconic

• and this role is at the center of it. About the Role We are looking for a Director of Brand Marketing to own how Flipper's Roller Boogie Palace shows up in the world
• across wholesale, retail, social, editorial, events, influencer, and PR.

This is a senior, hands-on leadership role for someone who is as comfortable developing seasonal brand narratives as they are coordinating a sell-in deck for a wholesale buyer or executing a cultural activation in LA. This is not a performance marketing role. It is strategic, creative, and deeply operational. You will be the connective tissue between product, design, sales, and culture

• and you will play a defining role in making FRBP iconic. What You'll Own Full brand strategy and seasonal storytelling across collections, wholesale, drops, and capsules Social media direction and execution
• Instagram, TikTok, and emerging platforms
• aligned with brand DNA Editorial and lookbook direction in close partnership with design and production Influencer and seeding programs
• organic, taste-driven, and culturally intentional Events, pop-ups, and activations that connect with LA's creative community and beyond PR strategy and media relationships that build long-term brand credibility Wholesale and retail marketing support
• sell-in storytelling, buyer communication, and brand materials Go-to-market planning and campaign orchestration across all channels Cross-functional alignment with design, production, sales, and merchandising Budget ownership and post-campaign reporting Who You Are 7+ years in brand marketing for a fashion, streetwear, or lifestyle label Deeply embedded in LA's creative community
• with existing relationships across talent, stylists, photographers, and cultural figures Proven experience owning editorial, social, influencer, events, and wholesale marketing end-to-end Equally comfortable building brand heat and supporting commercial sell-in Experienced in go-to-market planning with multiple channels and retail partners Able to operate as a one-person department while building toward a team Luxury, streetwear, or lifestyle brand experience preferred Early-stage or first-hire marketing experience a plus What Success Looks Like ?

FRBP is recognized as a cultural brand

• not just a product Every touchpoint from wholesale deck to social post to activation feels intentional and on-brand Influencer and community activity is earned, taste-driven, and consistently aligned with brand DNA Wholesale and retail partners have compelling, well-supported brand materials every season The brand has a distinct and consistent point of view that resonates globally Compensation is competitive and commensurate with experience.

Full-time, on-site in Los Angeles.