Head of Digital Growth Marketing

Head of Digital Growth Marketing at NinetyEightConsulting Head of Digital Growth Marketing at NinetyEightConsulting in Huntington Park, California Posted in 6 days ago.

Type:

full-time

Job Description:

Head of Digital Growth Marketing Los Angeles, CA Full-Time Our client, a womenswear clothing brand, is seeking a Head of Digital Growth Marketing to lead performance-driven customer acquisition and retention across all digital channels. This role will own the brand's growth strategy end-to-end, with a focus on scaling revenue, optimizing spend, and building a high-performing digital ecosystem. This is a senior leadership role with direct impact on revenue and brand growth. The ideal candidate is both strategic and hands-on, with the ability to build, test, and scale in a fast-paced environment. Compensation is competitive and reflective of experience. Responsibilities Own and lead all digital growth channels, including paid social, search, affiliate, and emerging platforms Drive customer acquisition and retention strategy, with clear ownership of CAC, LTV, and ROAS Oversee paid media strategy and execution, managing budgets and agency or in-house teams Partner closely with creative to develop high-performing ad concepts and iterate quickly Lead CRM and lifecycle marketing across email and SMS Analyze performance data and continuously optimize campaigns and funnel conversion Identify new growth opportunities across channels, partnerships, and platforms Qualifications 7-10+ years of experience in performance marketing or growth roles, ideally within fashion, beauty, or consumer brands Proven track record of scaling revenue through paid and owned channels Deep understanding of Meta, Google, TikTok, and emerging platforms Strong analytical mindset with fluency in performance metrics and attribution Experience managing budgets and leading teams or external partners Ability to balance data-driven decision making with strong creative instincts