Downstream Marketing Manager

Job Title:

Downstream Marketing Manager - DTC and Provider Channels (Social Media Revenue Focus)

Position Overview:

The Downstream Marketing Manager is responsible for developing, executing, and optimizing strategic marketing initiatives targeting both consumers and healthcare Professionals. This role combines expertise in product positioning, channel management, commercialization, campaign planning, and influencer partnerships, with strong downstream marketing support—ensuring impactful messaging and effective engagement across all relevant channels.

Key Responsibilities:

• Develop and implement marketing strategies and campaigns for DTC and provider channels with a focus on maximizing social media-driven revenue
• Drive downstream marketing support by tailoring materials, sales enablement tools, and brand collateral to the needs of customers, providers, and the sales organization.
• Oversee social media content planning, organic/paid campaigns, influencer collaborations, and community management to support product launches and ongoing engagement
• Lead multi-channel campaigns encompassing digital, print, events, email, partnerships, and social media, to maximize reach, engagement, and revenue.
• Oversee product launch plans, brand lifecycle management, and tactical execution for commercialization milestones.
• Design and execute influencer marketing strategies; identify, recruit, and manage relationships with relevant influencers for consumer and provider audiences.
• Conduct market research, competitive analysis, and customer insights to inform campaign strategy and product positioning.
• Collaborate cross-functionally with product, sales, market access, medical, analytics, and communications teams to drive unified messaging and adoption.
• Track, analyze, and optimize campaign performance across channels (digital, print, events, sales) using data-driven approaches to improve ROI and KPIs.
• Identify new channel opportunities and emerging marketing trends for ongoing innovation.
• Manage marketing budgets, ensuring efficient allocation and compliance with regulatory and brand
• Analyze channel-specific performance metrics and optimize campaigns to achieve revenue, engagement, and lead generation goals
• Ensure compliance with healthcare regulations and brand guidelines in all marketing materials and campaigns

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field; advanced degree is a plus
• 5+ years of experience in healthcare, medical device, or pharmaceuticals marketing; understanding of the aesthetics/plastic surgery market is preferred
• Deep understanding of digital channels, paid social, analytics tools, and regulatory considerations
• Demonstrated success in brand management, downstream marketing, product positioning, and go-to-market strategy.
• Proven track record managing social media campaigns that directly drive revenue
• Experience working with both end-consumer and healthcare professional audiences
• Strong analytical, project management, and communication skills