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Marketing Manager Conferences & Industry Events
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Geraci LLP
Irvine, CA (In Person)
$115,000 Salary, Full-Time
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Job Description
Marketing Manager - Conferences & Industry Events Geraci LLP Irvine, CA Job Details Full-time $110,000 - $120,000 a year 23 hours ago Qualifications Social media advertising campaigns Teamwork Sales management systems proficiency Organizational skills Video production Marketing analytics CRM system proficiency Marketing operations Full Job Description About Geraci LLP Geraci LLP is a leading law firm serving the private lending and real estate finance industry nationwide. In addition to legal services, the firm produces high-level educational conferences, networking experiences, certification programs, and industry events designed specifically for private lenders, brokers, fund managers, mortgage professionals, and real estate investors.
We are seeking an experienced, highly connected Marketing Manager to lead marketing strategy and execution for our growing conference and events division, including Elevate, Activate, and future Geraci conference brands.
This role is ideal for someone who already understands the private lending industry and has existing relationships within the space. Position Overview The Marketing Manager will oversee conference marketing campaigns from concept through execution, with a strong focus on ticket sales, sponsorship visibility, brand growth, attendee engagement, and strategic partnerships.
The ideal candidate is creative, organized, entrepreneurial, and deeply familiar with the private lending ecosystem. They should have established relationships with lenders, brokers, vendors, media partners, influencers, and conference attendees within the industry.
This is not an entry-level role. We are looking for someone who can immediately contribute strategic ideas, industry insight, and valuable connections. Key Responsibilities Conference Marketing & Promotion Develop and execute comprehensive marketing campaigns for Geraci conferences and events Drive attendee registrations, sponsorship sales, and exhibitor engagement Coordinate launch campaigns, countdowns, promotions, and post-event marketing Create and oversee email marketing campaigns, social media strategy, paid advertising, and retargeting campaigns Work closely with internal teams on branding, graphics, content, and video production Industry Relationship Management Leverage existing relationships within the private lending industry to increase event visibility and attendance Build strategic partnerships with lenders, mortgage companies, funds, service providers, and media outlets Coordinate speaker outreach and promotional collaborations Identify and secure cross-promotional opportunities Content & Brand Strategy Assist with positioning Geraci conferences as industry-leading educational and networking experiences Coordinate marketing for podcasts, reels, interviews, newsletters, and educational content tied to conferences Ensure consistent luxury-level branding and messaging across all platforms Event Coordination Support Collaborate with operations and event teams on attendee experience Assist with sponsor activations and exhibitor marketing Support live event execution, networking activations, and on-site marketing initiatives Analytics & Reporting Track campaign performance, ticket conversions, sponsorship ROI, and audience growth Analyze attendee data and marketing performance metrics Recommend strategies to improve engagement and conversions Qualifications Required Minimum 5 years of marketing experience Previous experience marketing conferences, events, or educational programs Strong understanding of the private lending, mortgage, real estate finance, or alternative lending industry Existing relationships and network within the private lending space Experience with social media marketing, email campaigns, CRM systems, and digital advertising Excellent communication and organizational skills Ability to manage multiple projects in a fast-paced environment Willingness to travel for conferences and industry events Preferred Experience with conference sponsorship sales or exhibitor management Familiarity with HubSpot, LinkedIn campaigns, Swapcard, Canva, and SocialPilot Experience working with luxury or high-end professional brands Video marketing and podcast promotion experience Knowledge of private lending conferences and industry organizations What We Offer Opportunity to help shape one of the fastest-growing conference brands in private lending High visibility role with direct industry impact Collaborative and entrepreneurial environment Travel opportunities and industry networking access Competitive salary plus potential bonus structure tied to performance
We are seeking an experienced, highly connected Marketing Manager to lead marketing strategy and execution for our growing conference and events division, including Elevate, Activate, and future Geraci conference brands.
This role is ideal for someone who already understands the private lending industry and has existing relationships within the space. Position Overview The Marketing Manager will oversee conference marketing campaigns from concept through execution, with a strong focus on ticket sales, sponsorship visibility, brand growth, attendee engagement, and strategic partnerships.
The ideal candidate is creative, organized, entrepreneurial, and deeply familiar with the private lending ecosystem. They should have established relationships with lenders, brokers, vendors, media partners, influencers, and conference attendees within the industry.
This is not an entry-level role. We are looking for someone who can immediately contribute strategic ideas, industry insight, and valuable connections. Key Responsibilities Conference Marketing & Promotion Develop and execute comprehensive marketing campaigns for Geraci conferences and events Drive attendee registrations, sponsorship sales, and exhibitor engagement Coordinate launch campaigns, countdowns, promotions, and post-event marketing Create and oversee email marketing campaigns, social media strategy, paid advertising, and retargeting campaigns Work closely with internal teams on branding, graphics, content, and video production Industry Relationship Management Leverage existing relationships within the private lending industry to increase event visibility and attendance Build strategic partnerships with lenders, mortgage companies, funds, service providers, and media outlets Coordinate speaker outreach and promotional collaborations Identify and secure cross-promotional opportunities Content & Brand Strategy Assist with positioning Geraci conferences as industry-leading educational and networking experiences Coordinate marketing for podcasts, reels, interviews, newsletters, and educational content tied to conferences Ensure consistent luxury-level branding and messaging across all platforms Event Coordination Support Collaborate with operations and event teams on attendee experience Assist with sponsor activations and exhibitor marketing Support live event execution, networking activations, and on-site marketing initiatives Analytics & Reporting Track campaign performance, ticket conversions, sponsorship ROI, and audience growth Analyze attendee data and marketing performance metrics Recommend strategies to improve engagement and conversions Qualifications Required Minimum 5 years of marketing experience Previous experience marketing conferences, events, or educational programs Strong understanding of the private lending, mortgage, real estate finance, or alternative lending industry Existing relationships and network within the private lending space Experience with social media marketing, email campaigns, CRM systems, and digital advertising Excellent communication and organizational skills Ability to manage multiple projects in a fast-paced environment Willingness to travel for conferences and industry events Preferred Experience with conference sponsorship sales or exhibitor management Familiarity with HubSpot, LinkedIn campaigns, Swapcard, Canva, and SocialPilot Experience working with luxury or high-end professional brands Video marketing and podcast promotion experience Knowledge of private lending conferences and industry organizations What We Offer Opportunity to help shape one of the fastest-growing conference brands in private lending High visibility role with direct industry impact Collaborative and entrepreneurial environment Travel opportunities and industry networking access Competitive salary plus potential bonus structure tied to performance