Growth Marketing Manager, Insights & Analytic

Job Title:

Manager, Growth Marketing Insights & AnalyticsClassification:

Exempt Full TimeReporting to:

Head of InnovationPosition Backup:

Head of Innovation

COMPANY OVERVIEW

The Del Real story began in 1957 when Jesus Cardenas journeyed from Jalisco, Mexico to California and traded a bucket of tools for a pig. From that humble exchange, a legacy was born. Today, Del Real is the #1 refrigerated Hispanic food brand in the U.S., celebrated for our authentic recipes, real ingredients, and time-honored cooking methods. In 2024, Del Real joined the CMI family - a Hispanic-owned, multi-Latina corporation based in Guatemala. This partnership has amplified our culinary heritage and deepened our commitment to sharing the richness of Hispanic cuisine with families across the U.S. Our culture is rooted in the values that have guided us from the start: Responsibility, Excellence, Integrity, and Respect. These principles shape everything we do - from the way we craft our food to the way we support our people day in and day out. At Del Real, we dont just make food - we honor tradition. Every dish is inspired by time-honored family recipes, crafted with real ingredients, and prepared with the same care and pride an abuela would bring to her kitchen. In a world full of shortcuts, our commitment to authenticity and quality sets us apart. Because at Del Real, we believe that when it comes to food - and to values - real is better. PURPOSEDel Real Foods is seeking a Manager, Growth to lead insights, analytics, and consumer-centric growth initiatives across the business. Reporting to the Head of Innovation, this role will be responsible for transforming data into actionable strategies that drive profitable and sustainable expansion.

This position sits at the center of Marketing, Sales and Innovation identifying opportunities, prioritizing growth levers, and ensuring decisions are grounded in strong consumer and commercial insight.

The ideal candidate is analytically rigorous, strategically curious, and deeply focused on unlocking growth through data-driven decision-making.

DUTIES:

Consumer & Category Insights LeadershipLead development of consumer, shopper, and category insights that inform brand, innovation, and channel strategySynthesize syndicated data (e.g., IRI, Nielsen), panel data, retailer data, and internal sales performanceIdentify whitespace opportunities across segments, geographies, and price tiersTranslate complex data into clear, actionable business recommendationsGrowth Strategy DevelopmentSupport the Head of Innovation in building long-term growth frameworks and annual growth plansIdentify priority growth drivers across Product Mix and InnovationDevelop business cases for new product launches and expansion initiativesPartner with Finance to evaluate ROI and margin implicationsInnovation & Pipeline SupportPartner with Marketing to validate concepts using consumer insightsSupport post-launch analysis and optimization of new productsIdentify portfolio gaps and rationalization opportunitiesCross-Functional InfluenceServe as a strategic thought partner to Marketing, Sales, and Executive LeadershipElevate the organizations analytical capabilities and growth mindsetDrive alignment around fact-based decision-making

Specific Skills and Abilities Required:

Clear growth priorities grounded in strong data and consumer understandingImproved visibility into business performance and profitability driversHigh-confidence investment decisions supported by robust business casesStrong alignment between growth strategy and commercial executionMeasurable increases in profitable revenue and sustainable market share

EDUCATION/EXPERIENCE

5+ years of experience in Growth, Insights, Strategy, Revenue Management, or Analytics within CPG or foodDeep experience with syndicated data and retailer analyticsStrong financial acumen and understanding of margin structuresExperience synthesizing complex datasetsAbility to influence senior stakeholders through insight-driven storytelling

ADDITIONAL REQUIRED SKILLS

A passion for rich, vibrant and the insanely crave-able world of good REAL food.

Has the ability to turn strangers into FamiliaSomeone who would proudly and passionately celebrate the Hispanic culture through REAL food.

Physical Requirements (All requirements are subject to possible modification to reasonably accommodate individuals with a disability.) 1. Physical activities of this position.

Climbing:

Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like, using feet and legs and/or hands and arms. Body agility is emphasized. This factor is important if the amount and kind of climbing required exceeds that required for ordinary locomotion.

Balancing:

Maintaining body equilibrium to prevent falling when walking, standing or crouching on narrow, slippery or erratically moving surfaces. This factor is important if the amount and kind of balancing exceeds that needed for ordinary locomotion and maintenance of body equilibrium.

Stooping:

Bending body downward and forward bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full use of the lower extremities and back muscles.

Kneeling:

Bending legs the at the knee to come to a rest the on knee or knees.

Crouching:

Bending the body downward and forward by bend the leg and spine.

Crawling:

Moving about on hands and knees or hands and feet.

Reaching:

Extending hand(s) and arm(s) in any direction.

Standing:

Particularly for sustained periods of time.

Walking:

Moving about on foot to accomplish tasks, particularly for long distances.

Pushing:

Using upper extremities to press against something with steady force in order to thrust forward, downw,ard or outward.

Pulling:

Using upper extremities to exert force in order to draw, drag, haul or tug objects in a sustained motion.

Lifting:

Raising objects from a lower to a higher position or moving objects horizontally from position to position. This factor is important if it occurs to a considerable degree and requires the substantial use of the upper extremities and back muscles.

Finger Dexterity:

Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole arm as in handling.

Grasping:

Applying pressure to an object with the fingers and palm.

Feeling:

Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.

Talking:

Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly or quickly.

Hearing:

Noisy environment.

Vision:

Close work.

Repetitive motions:

Substantial movements (motions) of the wrists, hands and/or fingers. 2. Degree of physical exertion required for the position.

Sedentary Work:

Exerting up to 10 lbs of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary Work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Light Work:

Exerting up to 20 lbs. of force occasionally and/or up to 10 lbs. of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for Sedentary Work and the worker sits most of the time, the job is rated for Light Work.

Medium Work:

Exerting up to 50 lbs. of force occasionally and/or up to 20 lbs. of force frequently, and/or up to 10 lbs. of force constantly to move objects

Heavy Work:

Exerting up to 100 lbs. of force occasionally and/or up to 50 lbs. of force frequently, and/or up to 20 lbs. of force constantly to move objects

Very Heavy Work:

Exerting in excess of 100 lbs. of force occasionally and/or in excess of 50 lbs. of force frequently, and/or in excess of 20 lbs. of force constantly to move objectsEnvironmental conditions the employee will be subject to in this position.

Inside environmental conditions:

Protection from weather conditions, but not necessarily from temperature changes.

Outside environmental conditions:

No effective protection from weather.

Both environmental conditions:

Activities occur inside and outside.

Extreme cold:

Temperatures below 32 degrees for periods of more than one hour.

Extreme heat:

Temperatures above 100 degrees for periods of more than one hour.

Noise:

There is sufficient noise to cause the worker to shout in order to be heard above the ambient noise level.

Vibration:

Exposure to oscillating movements of the extremities or the whole body.

Hazard:

Includes a variety of physical conditions, such as proximity to moving mechanical parts, electrical current, working on scaffolding and high places, exposure to high heat or exposure to chemicals.

Atmospheric conditions:

One or more of the following conditions that affect the respiratory system or the skin: Fumes, odors, dusts, mists, gases or poor ventilation.

Oils:

There is air and/or skin exposure to oils and other cutting fluids.

Humidity:

Exposure to humid conditions ranging from 70 to 92 percents.

Respirator:

Use is required.

None:

No substantial exposure to adverse environmental conditions (such as in typical office or administrative work).

A. CONTACTS

Inside the

Company:

A.) Company Employees B.) Administration C.) Company Leadership 2. Out of the

Company:

A.) Vendors (as needed)