Director of Marketing

Director of Marketing La Verne, CA Job Details Full-time $87,177.30 - $96,618.31 a year 13 hours ago Benefits Health insurance 403(b) Qualifications LinkedIn Performance dashboard reports Social media advertising Wrike Cognos Strategic management Reputation management Student recruitment Competitive analysis Lead generation Purchase order management Marketing strategy development ROI Budget forecasting Team development Invoice payment processing Team management Budget development Brand messaging Mentoring Forecasting Pay-per-click (PPC) advertising Project management software Facebook Marketing analytics Brand awareness campaigns Content strategy Media buying and planning Benchmarking Data analytics tools Senior level Instagram Leadership Paid search marketing Communication skills Multichannel marketing Campaign performance reporting Senior leadership Looker Studio Marketing campaign budget management Full Job Description Position Type Administrative/Professional Appointment Type Regular FTE % 100% Work Schedule (if atypical) This is an onsite position University Overview Embark on an exciting journey with the University of La Verne, where your career aspirations come to life in a vibrant and welcoming environment. Established in 1891, our diverse and inclusive community is more than just a university—it's a home for passionate individuals like you. At the University of La Verne, we embody four core values that set us apart—Ethical Reasoning, Diversity and Inclusivity, Lifelong Learning, and Civic and Community Engagement. If you're fueled by these principles and are eager to make a meaningful impact, your journey begins here. With a rich history spanning 132 years, the University of La Verne boasts a global Leo Family of 89,000+ accomplished alumni. As the #1 private university in California for social mobility according to U.S. News and World Report 2024, and recently recognized as the 33rd Best U.S. College by the Wall Street Journal 2024, we take pride in our commitment to excellence in education. Join us in shaping the future, where your passion meets purpose. Come be part of something extraordinary and apply today! Diversity Statement The University supports a diverse and inclusive environment where students recognize and benefit from the life experiences and viewpoints of other students, faculty, and staff. Diversity is an active and intentional practice that supports difference and multiplicity to expand knowledge, educate capable citizens, develop the whole person, and serve our local and global communities. Promoting and sustaining diversity is a commitment to educational quality and the creation of positive, respectful learning communities. Job Description Summary The Director of Marketing within the Office of Strategic Marketing and Communications creates, manages and shapes the university's narrative, enhances its presence both regionally and nationally, and drives success in recruitment efforts across various programs and campuses. The Director of Marketing works closely with the Senior Executive Director of Strategic Marketing and Communications to develop comprehensive integrated strategic marketing plans for each of the university colleges, blending a traditional and digital marketing mix that builds brand awareness and grows enrollment. This individual is a strategic and analytical thinker who can manage multiple priorities in a fast-paced environment with tight deadlines. This role requires deep expertise of reporting and analytics platforms, such as Google Analytics, Google Looker Studio, Facebook, Instagram, LinkedIn, and Slate to leverage data and insights, measure campaign effectiveness, and evaluate opportunities in the market. The Director of Marketing must have excellent written, presentation, and verbal communication skills to articulate complex concepts clearly, and is a pivotal member of the MarComm leadership team. Minimum Qualifications Minimum seven years of recent experience preferably in a higher education leadership role, with a strong portfolio of successful campaigns, projects, and strategies. Demonstrated experience in developing and executing comprehensive strategic marketing plans. Preferred Qualifications Benefits Summary Applicants, please note that actual compensation is determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location, among others. The offered wage or salary is only one aspect of an employee's total compensation Benefits include a comprehensive health and wellness plan, tuition remission program for employee, spouse, and dependent children, a generous contribution to the University's 403B retirement plan, and a generous time off plan. Employment is contingent upon successful completion and clearance of a background check and employment verification. Location La Verne Main Campus Number of Vacancies Physical Demands Summary The physical demands include the ability to sit, stand, walk, bend, and lift up to 20 pounds occasionally. Clear verbal and written communication is essential, as the position involves frequent interaction with colleagues, clients, or external partners. The noise level is generally low to moderate. The position may occasionally involve meeting deadlines or managing multiple priorities, which can require sustained focus and mental stamina. Do the essential functions of this job require lifting? Yes If yes, list maximum weight and duration Up to 20Lbs. Describe work environment This position is based in a standard office environment and primarily involves sedentary work. Employees are expected to spend extended periods of time working at a desk, using a computer, and engaging in routine office tasks such as emailing, attending m Duties Specific Duties Create and implement integrated strategic marketing plans that benchmark the current assessment of the university, identify strengths, weaknesses, opportunities, and threats in the market, provide a comprehensive competitive analysis, outline and forecast the budget, and produce actionable recommendations that support the university's initiatives and drive growth. Curate marketing and advertising strategies that are centered around the recruitment, retention, and reputation of the university which reflect the university's mission and values and highlight the value proposition of a La Verne education. Develop and execute a cohesive marketing strategy that aligns Enrollment Management objectives with individual college initiatives and elevates the university brand. Collaborate with the Senior Executive Director of Strategic Marketing and Communications and other departments as needed to align marketing initiatives with broader university goals. Percentage Of Time 25% Specific Duties Evaluate and refine advertising opportunities, schedules, media buys, and other marketing opportunities, ensuring alignment with marketing KPIs and enrollment objectives. Continuously analyze and measure campaign performance, collaborating closely with MarComm leaders and agency experts to maximize ROI. Utilize analytics tools to provide accurately and timely insights to inform marketing strategies. Leverage data and market trends to develop and refine positioning while ensuring a consistent execution of the marketing message. Refer to dashboards from multiple sources (ex. Slate, Cognos, Google) to track performance metrics and identify opportunities to drive enrollment. Percentage Of Time 25% Specific Duties Create and execute multi-channel marketing campaigns that align with college initiatives and value propositions. Lead digital marketing efforts, including overseeing internal and external online channels (PPC, display, paid social, lead gen, La Verne website, etc.) and refine content strategy to drive results, such as leads, applications, cost per lead, impressions, page views, and other KPIs. Oversee third party agencies or consultants conducting marketing campaigns on behalf of the university. Percentage Of Time 10% Specific Duties Craft compelling messaging for advertisements and collaborate closely with Communications team and Creative Services team to create digital and print pieces, including but not limited to, display ads, billboards, radio, TV, magazine ads, social media ads, etc. Produce content with memorable and impactful messaging, innovative marketing strategies, and stories that resonate with prospective students that effectively showcase the value of a University of La Verne education. Design, plan, and execute effective marketing campaigns. Percentage Of Time 15% Specific Duties Provide leadership, mentorship, and guidance for the Marketing and Communications team, fostering a collaborative, effective, and efficient work environment. Document and track marketing projects in project management platform (Wrike) to ensure deliverables are clearly outlined, corresponding files are noted, and deadlines are met. Oversee multiple marketing projects simultaneously with several deliverables and hard deadlines. Percentage Of Time 10% Specific Duties Process insertion orders and invoices for advertisement opportunities. Review ad placement and budget, assemble purchase order paperwork for vendors, and prepare invoices for processing to Accounts Payable. Percentage Of Time 5% Specific Duties Ensure brand identity is consistent across print and digital communications. Review and approve/reject logo use from third party vendors for merchandise requests. Percentage Of Time 5% Specific Duties Be a culturally competent employee who attends/completes mandatory diversity and inclusivity trainings as provided by the university. Percentage Of Time 5% Specific Duties Other duties as assigned. Percentage Of Time 5%

Salary Range Minimum:

$87,177.30

Maximum:

$96,618.31 Posting Detail Information Posting Number 2024-251165SA Special Instructions to Applicants The University of La Verne is unable to provide sponsorship for work visas at this time. Applicants must be authorized to work in the United States without the need for visa sponsorship now or in the future. •In the application documents, please provide 5 work samples. • Open Date 04/03/2026 Close Date Open Until Filled No