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Digital Marketing Manager
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Robert Half
Long Beach, CA (In Person)
Full-Time
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Job Description
Description We are looking for a Digital Marketing Manager to join a Contract opportunity based in Long Beach, California. This role will oversee the daily execution of ecommerce and digital marketing activities, helping ensure the online storefront remains accurate, engaging, and aligned with campaign priorities. The ideal candidate will combine strong Shopify knowledge with hands-on experience in site merchandising, content coordination, and performance reporting to support a high-quality customer journey.
Responsibilities:
- Oversee daily Shopify operations by maintaining product listings, coordinating variant details, updating pricing, managing visual assets, and keeping product metadata accurate.
- Shape the online shopping experience through collection page updates, catalog organization, inventory alignment, shipping-related visuals, and ecommerce support for promotional events.
- Partner with internal writers and external agency contacts to refresh product copy and publish website content changes in a timely manner.
- Maintain the ecommerce marketing calendar to keep launches, campaigns, and seasonal initiatives on schedule.
- Prepare clear web creative briefs and coordinate homepage, landing page, and navigation updates with marketing, design, and other cross-functional partners.
- Perform routine quality checks across the site to confirm pages, categories, and core functionality are working as intended.
- Support ongoing website merchandising and content enhancements to keep the digital experience current and customer-focused.
- Produce recurring ecommerce reports that track key metrics such as site traffic, conversion performance, and revenue trends, then share insights with stakeholders. Requirements
- Hands-on experience managing ecommerce operations within Shopify, including product setup and catalog maintenance.
- Background in digital marketing with exposure to campaign execution across multiple online channels.
- Experience supporting email campaigns, paid social initiatives, and Google Ads programs.
- Proficiency with Google Analytics and the ability to interpret website and conversion data.
- Strong attention to detail for website quality assurance, content accuracy, and merchandising updates.
- Ability to coordinate effectively with creative teams, copywriters, agencies, and cross-functional business partners.
- Comfortable managing multiple deadlines, campaign timelines, and recurring reporting responsibilities in a fast-paced environment.