Job Description
Director of Growth Marketing at Awe Inspired Director of Growth Marketing at Awe Inspired in Los Angeles, California Posted in about 22 hours ago.
Type:
full-time Job Description:
About Awe Inspired Awe Inspired makes jewelry that means something. Every piece - from our Charm Builder to our goddess pendants and curated sets - is designed to mark a moment, carry a story, and remind the person wearing it of who they are. We've built a fast-growing direct-to-consumer brand on a simple belief: jewelry isn't a commodity, it's a talisman. Our community wears Awe to celebrate milestones, honor the people they love, and step into their own power. We're at the stage where our growth deserves a dedicated owner - someone who can scale how we reach new customers with the same intention we put into every piece we make. The opportunity We're building our growth engine in-house, and we're looking for a Director of Growth Marketing to own it. This is the person who will take full ownership of how Awe acquires new customers - running our paid media hands-on, shaping the creative that tells our story at scale, and owning the economics of new-customer growth. You'll report directly to our CEO and have the autonomy to build the modern, AI-native acquisition program you've always wanted to build .This is a senior individual-contributor role. You won't manage a team - you'll be the expert, the operator, and the strategist, with the design, creative, and engineering partners around you to bring your ideas to life. If you've been waiting for a brand worth pouring yourself into, and the freedom to run growth your way, this is it. What you'll own Paid acquisition, hands-on . You'll personally run our Meta program end to end - account structure, bidding, and a fast, automated workflow for getting great ads live - all optimized around efficient new-customer acquisition. You'll oversee Google and guide a specialist there. Creative strategy that scales our story . You'll own the creative-and-messaging matrix: which stories and angles we test, for which audiences, at which point in their journey. You'll brief our in-house design team, give sharp feedback, and close the loop with performance so our creative keeps getting better. New-customer conversion . You'll be the voice of acquisition in our web sprint - identifying the landing pages and on-site experiences we need to convert new visitors, and partnering with our product and design teams to make them happen. Measurement and truth . You'll define how we measure what's actually working - the analytics, tracking, and attribution stack that gives us real visibility into incrementality, not just platform-reported numbers. What's next . As we scale, you'll lead our expansion into new channels - YouTube and connected TV, affiliate, and SEO - with a clear point of view on what drives real, incremental growth and when to activate it. What you bring Deep, hands-on Meta expertise. You've personally managed significant Meta budgets for scaling brands and you're fluent in how the platform actually works in 2026 - bidding, account structure, Advantage+ vs. manual, and exiting the learning phase fast. A creative brain. You think in angles, hooks, and audiences. You can look at performance data and translate it into a clear creative direction - and you know the difference between iterating a headline and testing a genuinely new idea. Real measurement rigor. You're skeptical of vanity ROAS, comfortable with incrementality testing, and you think in blended efficiency and unit economics. DTC and Shopify fluency. You've grown direct-to-consumer brands on Shopify, ideally with a large catalog. Experience with higher-consideration, gift-driven, or female-led categories (fashion, accessories, jewelry, beauty) is a strong plus. AI-native instincts. You use AI to move faster than teams twice your size - automating ad creation, reporting, and the busywork - and you're excited to build that kind of program from a clean slate. Conversion sense. You know what makes a landing page convert and can brief a team to build it, even if you're not the one writing the code. 6+ years in growth, performance, or paid media, with a track record of scaling new-customer acquisition responsibly at meaningful spend. How we work, and what we offer Autonomy and ownership. You'll report to the CEO and own one of the most important levers in the business. A brand worth believing in . Story-led, community-driven, and genuinely loved by the people who wear it. Benefits. Full healthcare, 4% 401(k) match, and unlimited PTO Equity . A meaningful equity stake so your upside grows with the brand's Awe Inspired is an equal opportunity employer. We celebrate the stories that make each of us who we are, and we welcome applicants of every background.
