Influencer Marketing Manager

Influencer Marketing Manager inDrive Marketing & Communications Posted on May 17, 2026 Apply now The Regional Influencer Marketing Manager (SEA) is responsible for executing and strategising end-to-end influencer marketing across Southeast Asia, with a strong focus on performance, cultural relevance, and scalability. This role manages 360° influencer campaigns, regional frameworks, special projects, and country collaboration — ensuring influencer activities directly support brand love, app usage, and business objectives. Department Brand communications Employment Type Full Time Location Indonesia Address Jakarta, Special Capital Region of Jakarta Workplace type Onsite Key Responsibilities 1. 360° Influencer Campaign Management (Core Ownership) Own and manage influencer campaigns end-to-end, including maintaining and owning effective timeline delivery, covering: Campaign ideation & structure Timeline planning, rollout, and delivery ownership Campaign flowchart & funnel logic Geo & market split (MY / ID / PH / others) Influencer shortlisting & vetting Content briefing & alignment Execution tracking, optimization & risk management Post-campaign reporting & insights

Deliverables:

Campaign timeline & flowchart Influencer shortlist with rationale Budget & cost breakdown Content tracker Final performance report with insights 2. Influencer Strategy & Planning (Regional Level) Own end-to-end regional influencer strategies and frameworks, including stakeholder-ready rationale for: Influencer mix (tiers) Always-on vs campaign-based approach Performance benchmarks & KPIs Creator archetypes & personas per country Ensure strategies are locally relevant while staying aligned with regional brand direction. 3. Special Projects & High-Impact Activations Lead or support special influencer-led initiatives, such as: Seasonal or tentpole campaigns Cultural moments & local insights projects Offline + online activations PR-led influencer stunts Experimental / guerrilla influencer formats Work closely with Content, SMM, PR, and GTM teams to ensure seamless execution. 4. Driver Ambassador Program Own and manage influencer programs involving drivers, including: Driver Ambassador recruitment & vetting Campaign concepts using real drivers Content guidelines & brand safety Incentive structure & rewards Performance tracking & reporting Ensure driver ambassadors feel authentic, respected, and motivated, while aligning with brand and legal guidelines. 5. Gifting & Seeding Projects (If Applicable) Manage influencer gifting initiatives (subject to company direction): Gifting mechanics & objectives Influencer selection & distribution Content expectations (if any) Tracking & follow-ups Impact assessment 6. Influencer Shortlisting & Relationship Management Build and maintain a strong SEA influencer ecosystem, including: Database of influencers by market & category Long-term influencer relationships Rate benchmarking & negotiation Vetting for brand safety & reputation Performance history tracking Act as the regional point of reference for influencer quality and best practices. 7. Competitor & Market Review Continuously monitor and analyze: Competitor influencer strategies Influencer usage trends by market Platform trends (TikTok, IG, YouTube, etc.) Creator content formats & narratives Translate findings into actionable insights for future campaigns and strategies. 8. Reporting, Analysis & Optimization Own influencer reporting standards across

SEA:

Campaign performance analysis Cost efficiency & ROI evaluation Content effectiveness insights Market-to-market comparison Learnings & recommendations Ensure reports are clear, honest, and decision-driven, not just numbers. 9. Cross-Functional & Market Collaboration Work closely with: Regional Content Marketing Social Media Managers PR & Communications GTM & Business teams Local country teams External agencies Success Metrics (High-Level) Campaign delivery on time & within budget Influencer content quality & relevance Engagement & reach efficiency Brand sentiment impact Stakeholder satisfaction Strategic contribution to regional plans Skills, Knowledge & Expertise Strong expertise in end-to-end influencer campaign planning, execution, and performance optimization across multiple markets. Deep understanding of social platforms, creator ecosystems, influencer trends, and content formats across TikTok, Instagram, and YouTube. Proven ability to develop regional influencer strategies, KPI frameworks, audience personas, and market-specific creator mixes. Strong analytical and commercial acumen with experience in budgeting, ROI analysis, performance reporting, and rate negotiation. Excellent stakeholder management and cross-functional collaboration skills, with the ability to lead agencies, creators, and internal teams across SEA markets. About inDrive inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world's top ride-hailing apps, now with 360M installs across 48 countries. Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities. Ready to ignite your inner drive? Apply Now Our Hiring Process Stage 5: Second Interview Stage 6: English Proficiency Test Stage 7: Offer Stage 8: Hired Stage 1: Applied Stage 2: Hiring Manager Interview Stage 3: Team Interview Stage 4: Team Interview Stage 5: Second Interview Stage 6: English Proficiency Test Stage 7: Offer Stage 8: Hired Stage 1: Applied Stage 2: Hiring Manager Interview Stage 3: Team Interview Stage 4: Team Interview Stage 5: Second Interview Stage 6: English Proficiency Test Stage 7: Offer Stage 8: Hired Not quite right? Register your interest to be notified of any roles that come along that meet your criteria. Register Your Interest Apply now See more open positions at inDrive