Digital Marketing Manager

Digital Marketing Manager Vinattieri 1385 Napa, CA Apply Find out what it is like to work at Stag's Leap Wine Cellars / Vinattieri 1385

Job Description:

About Us Vinattieri 1385 represents a distinguished portfolio including Marchesi Antinori, one of Italy's most historic family wine houses, and Stag's Leap Wine Cellars, one of Napa Valley's most iconic estates. Rooted in heritage and quality, Vinattieri 1385 connects world-class wineries with trade partners and consumers through thoughtful storytelling and elevated brand stewardship. Position Summary Vinattieri 1385 seeks a digital marketing leader to manage and elevate the digital presence of our portfolio across owned channels, retailer platforms, and paid media. Reporting to the Head of Brand Marketing, this role is responsible for digital asset management, website management, paid and organic search, retailer digital media strategy, and digital support for direct sales channels. The role partners with brand marketing, sales, e-commerce, creative, agency, and social teams to ensure strong, aligned execution across the consumer journey. Key Responsibilities Digital Presence & Brand Stewardship

• Own the digital presence of the portfolio across brand websites, retailer sites, and third-party platforms
• Ensure all digital touchpoints reflect brand standards, approved messaging, accurate product information, and best-in-class presentation
• Conduct regular audits of digital content, retailer execution, and competitive activity to identify gaps and surface opportunities
• Partner with the social media team to align timing, assets, and messaging across channels Digital Asset Management
• Lead digital asset management across all platforms, including the company DAM and retailer, distributor, and partner environments
• Ensure imagery, copy, video, and brand materials are current, approved, and on-brand across all channels
• Maintain governance around asset organization, metadata, version control, and content consistency Website Management & Owned Channels
• Manage ongoing website updates, content publishing, merchandising, QA, and issue resolution across portfolio sites
• Partner with internal teams and agencies to maintain a premium, functional website experience
• Support digital programming that drives traffic, engagement, and conversion across owned and direct sales channels Retailer Digital Media & E-Commerce
• Set strategy for paid digital opportunities across key retail media networks including Kroger Precision Marketing, Walmart Connect, and Instacart Ads
• Develop annual and campaign-level recommendations for retailer digital media investment, asset needs, and testing priorities
• Partner with sales, customers, and retailer contacts to strengthen brand execution across customer digital ecosystems
• Support broader e-commerce initiatives that improve digital shelf quality and conversion Search & Performance Marketing
• Lead paid and organic search efforts including keyword strategy, agency coordination, campaign optimization, and performance reporting
• Manage Google Ads and related top-of-funnel tactics to drive awareness, traffic, and conversion
• Maintain and optimize Google Merchant Center and product listing environments as applicable
• Conduct A/B testing across creative, copy, audiences, and landing pages to improve efficiency Reporting & Cross-Functional Support
• Deliver weekly, monthly, and campaign-level reporting with actionable insights on digital presence, search, retailer media, and website performance
• Translate performance data into recommendations that improve effectiveness and digital brand visibility
• Contribute to broader digital marketing initiatives in support of portfolio growth Qualifications

Education:

Bachelor's degree required in Marketing, Business, Communications, E-commerce, or a related field. Experience

• 4+ years in digital marketing, e-commerce, digital content management, retail media, or omnichannel brand marketing
• 2+ years in a manager-level or autonomous role with direct responsibility for digital campaigns or platforms
• Prior experience in roles such as Digital Marketing Manager, E-commerce Manager, Retail Media Manager, or Website/Digital Experience Manager
• Wine, spirits, luxury, hospitality, CPG, or premium consumer categories strongly preferred
• Hands-on experience with Google Ads, Google Analytics, paid search, SEO/SEM, and digital performance reporting strongly preferred
• Experience with DAM systems, CMS platforms, retailer media platforms, and digital shelf tools preferred
• Klaviyo or related CRM/email experience a plus Skills & Capabilities
• Strong understanding of digital commerce, digital merchandising, and online brand presentation
• Strong project management and organizational skills
• Excellent analytical and problem-solving ability
• High attention to detail and commitment to brand standards
• Clear written and verbal communication skills
• Ability to manage multiple brands, platforms, and stakeholders simultaneously
• Comfort working cross-functionally with sales, brand, creative, e-commerce, and agency partners
• Proactive, ownership-minded approach with strong follow-through
• Appreciation for premium brand building and consumer experience Comprehensive Benefits Competitive wages commensurate with experience