Head of Paid Digital Demand Generation

Head of Paid Digital Demand Generation Tesla Motors, Inc. 88,000 - 198,000 USD paid holidays, flex time, 401(k) United States, California, Palo Alto Jun 18, 2026
What to Expect The Head of Paid Digital Demand Generation is criticaltodriving scalable, high-quality demand and brand awareness for Tesla Energy's products and services. In this role, you will lead the strategy, execution, and optimization of paid digital channels to fuel growth, improve conversion efficiency, and ensure alignment with Tesla's broader marketing and businessobjectives. This role reports to the Head of Global Demand Generation and collaborates closely with cross-functional teams including Marketing Operations, Growth, Creative, Legal, Sales, and external agency partners. What You'll Do
Lead paid digital strategy and execution for North America across paid search, paid social, and display advertising
Own channel-level budget allocation and performance management to meet revenue, CAC, and ROI targets
Manage external agency relationships, holding partners accountable for results and campaign delivery
Partner with marketing operations to define KPIs, build reporting, and deliver actionable insights to leadership
Provide strategic input on organic search opportunities based on paid channel performance and audience data
Lead creative briefing and approval processes to ensure brand, legal, and campaign alignment
Identify process improvements to optimize performance and scale best practices across markets What You'll Bring
Degree in Marketing, Business, or related field, or equivalent experience
10+ years of digital marketing experience with a proven track record in paid media and demand generation
Demonstrated experience managing paid digital acquisition budgets exceeding $10M annually
Hands-on experience with Google Ads account structure, bid strategies, conversion tracking, and paid social platforms
Prior experience in both agency and in-house environments with strong operational rigor
Strong analytical skills with the ability to interpret performance data and translate insights into strategy
Excellent communication and leadership skills with experience presenting to executive audiences Compensation and Benefits
Benefits Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire: Medical plans > plan options with $0 payroll deduction
Family-building, fertility, adoption and surrogacy benefits
Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
Company paid Basic Life, AD&D
Short-term and long-term disability insurance (90 day waiting period)
Employee Assistance Program
Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
Back-up childcare and parenting support resources
Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
Weight Loss and Tobacco Cessation Programs
Tesla Babies program
Commuter benefits
Employee discounts and perks program
Expected Compensation
$88,000 - $198,000/annual salary + cash and stock awards + benefits Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.