Marketing Manager

Description We are looking for an experienced Marketing Manager to lead strategic marketing initiatives in Pomona, California. This role involves overseeing brand development, advertising, market research, and community-based programs to drive growth and engagement. The ideal candidate will have a strong background in marketing leadership and the ability to manage multiple projects effectively.

Responsibilities:

• Develop and manage the comprehensive marketing budget to align with organizational goals and financial objectives.
• Plan and execute advertising campaigns, social media promotions, and marketing programs to increase attendance and awareness of events and services.
• Design and implement diversity-focused marketing strategies to build relationships with community organizations and reflect market demographics.
• Provide marketing support and resources to various business units and partners to achieve revenue and attendance targets.
• Oversee the work of external agencies to ensure brand integrity and the development of strategic marketing initiatives.
• Maintain and enhance the brand image, identity, and positioning for the organization and its events to ensure competitive advantage.
• Conduct and analyze qualitative and quantitative research to guide marketing strategies and improve decision-making processes.
• Create and manage cross-promotional programs to maximize engagement with the existing customer base.
• Oversee the design, maintenance, and promotion of organizational websites and digital marketing efforts.
• Perform additional duties as needed to support the marketing and sales functions. Requirements
• Bachelor's degree in marketing, sales, advertising, communications, or a related field from an accredited institution.
• At least five years of leadership experience in marketing, advertising, or promotions.
• Proven ability to manage multiple projects and activities simultaneously under tight deadlines.
• Strong decision-making skills with a track record of developing strategic business and operational plans.
• Exceptional written and verbal communication skills.
• Experience in planning and executing email campaigns, B2B marketing, and digital marketing strategies.
• Proficiency in campaign planning and building brand awareness.
• Demonstrated ability to lead diverse teams and collaborate effectively with partners and stakeholders.

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