Marketing Manager

Marketing Manager Straight Line Roofing and Construction, LLC - 4.8 Rancho Cordova, CA Job Details Full-time $36 - $40 an hour 6 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Life insurance Qualifications Photography Sales analytics & reporting tools Residential construction AI tools proficiency Managing budgets in a search marketing role ROI Pay-per-click (PPC) advertising Marketing analytics CRM system proficiency Web writing ChatGPT Paid search advertising campaigns Full Job Description Join our growing Straight Line Roofing & Construction Team! Proudly operated by a third-generation contractor, we have been serving our community dating back to the 1950s! Straight Line Roofing & Construction is among the top 1% of roofers nationally and has been locally recognized in Northern California as the #1 best contractor and employer. We're not just another construction company—we're a team on a mission to "Improve Lives by Creating Raving Fans." Our commitment to excellence has made us the go-to residential remodel contractor. We specialize in roofing, skylights, solar, gutters, siding, decks, windows, and doors—providing our clients the highest quality service from start to finish. All of our work is local, ranging from El Dorado to Sacramento County. Come visit our showrooms in Shingle Springs and Rancho Cordova, meet our team, and take a look inside the day-to-day life of Straight Line Construction!

We're Hiring:

Marketing Manager Hybrid Full-Time $75,000-$85,000 per year

RESPONSIBILITIES

Plan and manage all paid media: Google Ads, LSA, Meta, and lead aggregators Own SEO, AEO, and GEO strategy; produce long-form content, landing pages, and blog posts Manage social media platforms, short-form video, and job site content capture (photography/video) Run email marketing campaigns for lead nurture and customer retention Produce sales collateral, print materials, and digital ad creative Own online reputation strategy across Google, Yelp, and other review platforms Track and report on all marketing KPIs — cost-per-lead, channel ROI, conversion rates Manage the marketing budget and external vendors/freelancers Work within ServiceTitan (Marketing Pro) alongside Google, Meta, and third-party analytics tools

QUALIFICATIONS

3-6+ years in a marketing role with hands-on ownership of multiple channels Proficient in Google Ads, GA4, Meta Ads Manager, and SEO tools (SEMrush, Ahrefs, or similar) Strong content writing skills — you write copy yourself, not just direct others Comfortable capturing and editing photo/video content in the field Working knowledge of email marketing platforms and CRM systems Active daily user of AI tools (Claude, ChatGPT, Midjourney, or similar) — this is a requirement, not a plus Experience managing budgets and reporting results to leadership Home services or trades industry background a plus; ServiceTitan familiarity a plus

POSITION DETAILS

Hybrid role based out of our Rancho Cordova office. Field presence required for job site content. Occasional travel to Shingle Springs and Bay Area locations.

Why Join Us:

This is an opportunity to build and lead marketing in a growing company where your work will directly impact lead generation, brand visibility, and revenue growth. If you are a data-driven marketer who enjoys owning both strategy and execution, we encourage you to apply. Straight Line Roofing & Construction CSLB #1131980

Equal Opportunity Employer Job Type:

Full-time Pay:

$36.00 - $40.00 per hour

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person