Paid Marketing Manager

Job Description A client in the Bay Area is looking for a Manager, Paid Marketing to help scale one of their most important demand generation motions. This role is designed for an experienced marketing operator who can flex across program strategy, agency management, and channel execution partnering closely with content, data science, and external agency partners to build out the Sales Assist program and drive measurable pipeline. An ideal candidate is someone with the operational rigor to bring structure to ambiguous work, the relationship skills to get the most out of agency partners, and the channel expertise to execute across paid media and content syndication.

• Own end-to-end management of the Sales Assist program on paid media, including channel strategy, reporting and optimization.
• Build out a testing roadmap to align with sales and marketing goals and work with agency on execution
• Identify gaps in the current program and propose new initiatives, channels, or tests to fill them
• Manage agency partner relationships end-to-end, including campaign briefing, reporting, scoping, budget management and optimization.
• Lead our paid media program, including paid social and content syndication.
• Collaborate with the broader marketing team on integrated campaigns that connect Sales Assist, including Marketing Operations, Data Science and Demand Gen.
• Develop documentation and playbooks that codify how the program runs and enable the team to scale efficiently.

Pay Range for this role is $50 - $60 per hour depending on years of experience and education. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

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https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements

• 6+ years of experience in B2B demand generation or growth marketing roles, with a track record of building or scaling programs
• Hands-on experience running paid social campaigns, with proficiency in Campaign Manager and a strong grasp of paid social optimization (LinkedIn, Meta and Reddit)
• Working knowledge of marketing and audience automation and CRM platforms (e.g., Salesforce, Clay, Hightouch)
• Ability to manage agency and vendor relationships end-to-end, from briefing through performance management.
• Experience supporting a sales-led or sales-assist GTM motion
• Background in B2B SaaS and/or Enterprise software
• Familiarity with ABM motions and tools
• Experience with other paid marketing channels (Paid Search, Display, CTV)