Social Growth Product Marketing Manager, Ads Marketing

Social Growth Product Marketing Manager, Ads Marketing corporate_fare Google place San Francisco, CA, USA bar_chart Mid Mid Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. info_outline X Applicants in

San Francisco:

Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Minimum qualifications:

Bachelor's degree or equivalent practical experience. 6 years of experience in product marketing, social media strategy, or digital advertising. Experience utilizing social media management platforms (e.g., Sprinklr or Brandwatch).

Preferred qualifications:

Deep experience managing content-calendars, balancing frequency/cadence of content, ensuring seamless-scheduling and manual execution when needed. Expert-level understanding of social platforms, with a deep knowledge of targeting, bidding strategies, performance measurement, and best practices. Ability to define and track key business metrics, analyze data, and translate insights into actionable strategies and creative opportunities. Strong written-communication skills and a portfolio demonstrating the ability to turn technical product concepts into engaging social content. Proven track record of developing and executing successful social strategies that have a direct and measurable impact on the business. About the job Responsibilities Develop and lead the end-to-end social-media strategy for Google Ads across LinkedIn, YouTube and emerging platforms. Partner with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools. Drive a "community-first" approach by leading and executing a comprehensive community-management strategy designed to boost-engagement and brand loyalty. Utilize social-listening to identify opportunities to inform briefs and creative optimization recommendations. Collaborate with creatives and agencies to produce social-first video, infographics, and thought-leadership assets that drive the engagement. Optimize content performance for the Key Performance Indicators (KPIs): social reach and engagement. Use social-listening tools and platform-analytics for regular organic-reporting, engaged-analysis and identify content-optimization learnings. Partner with paid media teams to build, and scale a paid social lead-generation engine.