Manager / Sr. Manager Automotive & Embedded IoT B2B Marketing

Manager / Sr. Manager - Automotive & Embedded IoT B2B Marketing Apply Save Job Category Sales & Marketing Location San Jose, CA Experience More than 8 Years Work Expe. Education Bachelor's Degree Job Description MediaTek is a global fabless semiconductor industry leader, providing solutions from the edge to the cloud and powering over 2 billion connected devices every year. Established in 1997, our leading-edge technologies keep the world connected and enhance everyday life. At the forefront of innovation, MediaTek drives advancements in transformative technologies such as AI, 5G/6G, Wi-Fi 8, and Embedded IoT. Our high-performance, power-efficient solutions form the foundation for a smarter, more connected world — enabling everything from smartphones, smart homes, and AI PCs to high-performance computing, automotive, embedded IoT systems, and AI data centers. As a trusted partner to the world's leading brands, we are committed to ensuring access to world-class technology for everyone. Our dedication to accelerating AI underscores our mission to enrich the future of humanity. About the Role Are you a strategic B2B marketer with a deep passion for automotive technology, embedded systems, and intelligent IoT who thrives at the intersection of cutting-edge silicon and high-impact marketing? MediaTek is looking for a results-oriented Sr. Manager of Automotive & Embedded IoT B2B Marketing to join our growing global marketing team — a rare and exciting opportunity to shape and own the go-to-market narrative for two of the company's most strategically important and rapidly expanding business areas. This role carries dual responsibilities spanning both the Automotive and Embedded IoT segments and requires a globally minded marketer who can navigate the complexity of multi-regional execution across the US, Europe, and Asia — working in close and ongoing alignment with MediaTek's Taiwan headquarters. The role involves approximately 50% international travel to Europe and Asia, including regular collaboration with MediaTek's Taiwan HQ and Europe marketing, product, and business units. The ideal candidate brings a powerful combination of deep automotive technology and embedded IoT market fluency, B2B enterprise marketing expertise, and a proven ability to build compelling campaigns and assets that resonate with senior-level audiences including OEMs, Tier-1 suppliers, embedded system integrators, automotive technology partners, IoT platform providers, and fleet and mobility decision-makers. You will serve as both a strategic architect and a hands-on executor — translating complex automotive silicon, embedded systems and IoT connectivity stories into differentiated messaging and integrated marketing programs that drive pipeline, awareness, and influence. If you are curious, commercially minded, globally experienced, and ready to make a measurable impact at one of the world's leading semiconductor companies, we want to hear from you. What You'll Do As the Sr. Manager of Automotive & Embedded IoT B2B Marketing, you will be a central force in building MediaTek's presence and credibility across the intelligent vehicle, embedded systems, and connected IoT ecosystem:

Go-to-Market Strategy Ownership:

Develop and lead comprehensive B2B marketing strategies for MediaTek's Dimensity Auto portfolio — including Dimensity Auto Cockpit (AI-powered in-vehicle computing, infotainment, and multi-display experiences), Dimensity Auto Connect (5G, Wi-Fi 7, V2X, NTN/satellite, and GNSS), Dimensity Auto Drive (ADAS and autonomous driving), and Dimensity Auto Components — as well as MediaTek's Embedded IoT portfolio spanning smart home, industrial IoT, edge AI, wearables, and connected edge devices, tailored to key target audiences such as global automotive OEMs, Tier-1 suppliers, system integrators, IoT platform providers, and fleet technology providers.

Integrated Campaign Execution:

Drive end-to-end campaign planning and execution across multiple channels — including digital advertising, content marketing, executive thought leadership, industry events, ABM (Account-Based Marketing), email, and social media — to generate awareness, engagement, and qualified pipeline across both the automotive technology and embedded IoT ecosystems, with region-specific execution across US, EU, and Asia markets.

Compelling Narrative & Content Development:

Partner with Taiwan HQ business unit and engineering teams to translate highly technical automotive silicon and embedded IoT capabilities into clear, compelling, and differentiated value propositions, messaging frameworks, white papers, solution briefs, videos, blog posts, keynote presentations, and web content that speaks to both technical and business audiences.

Event & Ecosystem Marketing:

Lead marketing strategy and execution for key automotive, embedded, and IoT industry events, trade shows, and conferences across the US, Europe, and Asia, encompassing sponsorships, speaking opportunities, executive roundtables, and on-site activations that elevate MediaTek's brand and deepen relationships across the automotive and IoT value chains. This role requires approximately 50% international travel to Europe and Asia to support events, customer engagements, partner activities, and Taiwan HQ alignment visits.

Cross-Functional Leadership:

Collaborate closely with US, EU and Taiwan HQ product marketing, business units, engineering, Sales, and external agencies to ensure message consistency and campaign alignment across all customer touchpoints and regional markets, with particular sensitivity to the nuances of European, North American, and Asia-Pacific automotive and embedded IoT audiences.

Partner & Ecosystem Co-Marketing:

Support and amplify co-marketing initiatives with MediaTek's strategic automotive and embedded IoT partners — including Tier-1 suppliers, connectivity module makers, cloud platform providers, and industrial IoT solution partners — to drive joint market presence and credibility.

Digital & Performance Marketing:

Oversee targeted digital marketing programs including LinkedIn, programmatic display, SEM, and content syndication, with a strong focus on reaching engineering leaders, embedded system architects, product decision-makers, and C-suite executives across the global automotive and IoT industries.

Data-Driven Growth:

Define, track, and report on campaign KPIs and marketing performance metrics across both automotive and embedded IoT programs and across US, EU, and APAC regions. Use data and insights to continuously optimize programs, improve ROI, and demonstrate marketing's contribution to business outcomes and pipeline generation. Main Requirements and Qualifications Minimum Requirements

• 8-12 years of B2B technology marketing experience, with a minimum of 3-5 years directly focused on automotive technology, embedded systems, IoT, mobility, ADAS/autonomous driving, connected vehicle, or automotive semiconductor/silicon marketing.
• Strong understanding of the automotive technology landscape, including familiarity with cockpit SoCs, ADAS platforms, connectivity standards, functional safety requirements, and the broader intelligent vehicle ecosystem, as well as embedded IoT platforms, edge AI, and connected device architectures.
• Proven experience developing and executing integrated B2B marketing campaigns spanning digital, content, events, and ABM that drive measurable pipeline and brand impact with OEM, Tier-1, and embedded IoT audiences.
• Demonstrated experience working across US, European, and/or Asia-Pacific markets, with an ability to navigate cross-cultural and cross-regional organizational dynamics, including direct collaboration with Asia-based headquarters teams.
• Willingness and ability to travel approximately 50% internationally to Europe and Asia, including regular visits to MediaTek's Taiwan headquarters.
• A Bachelor's degree in Marketing, Engineering, Computer Science, or a related field; an MBA is preferred. Ideal Skills & Mindset

Deep Domain Fluency:

A genuine passion for and working knowledge of automotive technology, embedded systems, connected and autonomous vehicles, IoT edge computing, and semiconductor solutions, with the ability to engage credibly with engineers, architects, and C-level automotive and industrial executives alike.

Strategic & Innovative Thinker:

Expert knowledge of B2B enterprise marketing best practices combined with the creativity and courage to pioneer new approaches across the competitive automotive technology and rapidly evolving embedded IoT markets.

AI-Native Marketer:

Highly proficient and conversant with AI platforms and tools; proven experience leveraging AI to accelerate content creation, campaign personalization, data analysis, and marketing operations.

Storytelling Excellence:

Outstanding ability to distill complex, highly technical automotive silicon, embedded software, and IoT connectivity concepts into clear, persuasive, and inspiring narratives that resonate with diverse audiences — from embedded engineers to CTOs at global automakers and industrial enterprises.

Collaboration & Influence:

Exceptional interpersonal and cross-functional collaboration skills, with a proven track record of influencing without authority and building strong partnerships across business units, sales, engineering, and HQ teams across multiple geographies and time zones.

Driven & Resourceful:

Highly organized, process-oriented, self-directed, and resourceful, with a strong bias for action and the ability to manage multiple priorities across dual verticals and three regions in a fast-moving environment.

Adaptable & Resilient:

A calm, solutions-oriented attitude in high-pressure, deadline-driven situations, with the agility to pivot as market conditions, regional priorities, and business requirements evolve across a complex global organization.

Event & Executive Marketing:

Experience marketing at flagship automotive and embedded IoT industry events and supporting executive engagement programs with senior OEM, Tier-1, and industrial stakeholders is a significant plus.

Salary range:

$171,200-$244,000 annually Employee may be eligible for performance bonus, short- and long-term incentive programs. Actual total compensation will be dependent upon the individual's skills, experience and qualifications. In addition, MediaTek provides a variety of benefits including comprehensive health insurance coverage, life and disability insurance, savings plan, Company paid holidays, Sick Leave, Vacation time, Parental leave, 401K and more. MediaTek is an Equal Opportunity Employer that is committed to inclusion and diversity to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation. #LI-BJ1