Senior Manager, Paid Brand Media

Senior Manager, Paid Brand Media (7873) Requisition ID 7873

•  Posted 11/12/2025
•  Marketing
•  Full Time
•  United States
•  Hybrid
•  California
•  San Leandro, CA About the Role We are seeking a strategic and hands-on Senior Paid Brand Media Manager to oversee planning, execution, and optimization of select upper-funnel paid media campaigns.

This role will focus on driving brand awareness, consideration, and demand across both eCommerce (DTC) and wholesale/retail channels. This role will manage traditional brand media (TV, streaming TV, out-of-home, audio) as well as emerging and ancillary digital channels (programmatic display, Reddit, audio streaming, and more). The ideal candidate will be adept at translating brand strategy into effective, multi-channel media campaigns that engage target audiences and build brand equity. This role will work closely with the brand digital content, paid social, analytics and creative teams. You'll Make a Difference By Leading planning and execution of upper-funnel paid brand media campaigns across TV, streaming TV, radio/audio, billboards/OOH, programmatic display, and ancillary channels. Partnering with brand marketing, creative, eCommerce, and wholesale teams to ensure media activations support both direct-to-consumer and retail/wholesale objectives. Managing external media agencies and platform partners, ensuring campaigns deliver on performance metrics, budget efficiency, and brand goals. Analyzing and reporting on campaign effectiveness, leveraging brand lift studies, reach/frequency, and media mix modeling to optimize spend. Staying ahead of media industry trends, piloting new opportunities, and evaluating new platforms to expand reach and relevance with key audiences. Collaborating with director to manage media budgets, forecasts, and reconciliations. Mentoring cross-functional team members, fostering growth and best practices in brand media. Other duties as assigned. About You 6-8+ years of experience in paid media planning and buying, with expertise across both traditional and digital channels. Strong background in upper-funnel/brand media; proven success driving brand awareness and demand. Experience managing large media budgets and agency relationships. Familiarity with brand lift studies, MMM, and other measurement tools for upper-funnel campaigns. Ability to balance brand-building with performance goals, supporting both DTC and wholesale growth. Strong communication, presentation, and cross-functional collaboration skills. Proven ability to evaluate and test emerging media opportunities. Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus). About Ariat Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style. The pay range for this position is $135,000.00-145,000.00 per year. The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future. Ariat's holistic benefits package for full-time team members includes (but is not limited to): Medical, dental, vision, and life insurance options Expanded wellness and mental health benefits Paid time off (PTO), paid holidays, and paid volunteer days 401(k) with company match Bonus incentive plans Team member discount on Ariat merchandise

Note:

Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice. Ariat will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis protected under federal, state, or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, email human.resources@ariat.com. Please see our Employment Candidate Privacy Policy at www.ariat.com/careers to learn more about how we collect, use, retain and disclose Personal Information. Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.