Sr. Director Space & Category Assortment

Category Space & Assortment is both a strategic and tactical function within the broader Insights & Category Development team, serving stakeholders both inside and outside the organization. Externally, the CS&A team represents more than 20 retailer category captaincies, where retailers rely on Red Bull to design and execute their core placement flow, space allocation, and assortment strategies. Internally, the CS&A team uses the latest shopper and category insights to develop annual planogram standards, advise product marketing through advanced assortment analytics, and support global category space planning training initiatives.