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Marketing Manager-Banking
Job
AppleOne
Santa Rosa, CA (In Person)
$110,000 Salary, Full-Time
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Job Description
Job Summary We are seeking a strategic and hands-on Marketing Manager-Banking for a direct hire opportunity in Santa Rosa, CA. This full-time role is ideal for an experienced marketing communications professional who can lead branding, digital marketing, social media, website content, public relations, and community engagement initiatives within the banking and consumer lending industry. The Marketing Manager will play a highly visible leadership role, working closely with senior leadership, branch teams, vendors, agencies, and internal stakeholders to ensure marketing efforts support organizational growth and brand consistency. This is an excellent opportunity for a creative, organized, and results-driven professional who enjoys combining strategy with execution. This role offers the opportunity to contribute to a stable, community-focused financial institution with a collaborative environment, supportive leadership, and meaningful involvement in local community initiatives. The ideal candidate will value professionalism, teamwork, confidentiality, and the chance to help shape marketing programs that strengthen customer engagement and market presence. Key Responsibilities
- Lead the development, coordination, and execution of marketing strategies, campaigns, branding initiatives, and marketing communications.
- Manage the organization's digital presence, including website content, social media strategy, online communications, and digital marketing initiatives.
- Coordinate with external consultants, advertising agencies, media partners, and vendors to produce collateral, advertising, promotional materials, event materials, and branded communications.
- Track marketing campaigns, monitor key performance indicators, evaluate ROI, and ensure projects are completed on time and aligned with business goals.
- Support public relations, community engagement, and Community Reinvestment Act opportunities through event planning, communications, and volunteer participation.
- Manage and mentor marketing staff, assign projects, monitor progress, approve timecards, and foster a collaborative, accountable team environment. Compensation and Benefits
Salary:
$100,000 to $120,000 per year.Job Type:
Direct hire, full-time.Location:
Santa Rosa, CA.Travel:
Ability to travel to various bank and event locations as needed.- Community involvement: Minimum of 10 compensated CRA volunteer hours annually, with mileage reimbursement.