Director of Marketing

Director of Marketing Reports to VP of Marketing About the Role Altman Plants is seeking a Director of Marketing to lead and execute marketing efforts across our brands, products, and channels. This role is responsible for connecting product, sales, and marketing to drive growth, strengthen brand presence, and deliver clear business impact. You will lead a talented team and oversee product marketing, brand execution, digital channels, and marketing operations. This is a hands-on leadership role in a fast-paced, product-driven environment where success is measured by how effectively marketing supports revenue, retail performance, and brand strength. What You'll Do Lead and develop a high-performing marketing team with clear priorities and accountability Build and execute marketing plans aligned with business goals and revenue targets Drive product and program marketing across multiple brands and product lines Partner closely with Sales to support sell-in and sell-through with strong tools and campaigns Oversee brand positioning, packaging, and integrated marketing campaigns Own digital channels including social media, website, and content development Lead PR efforts to expand brand visibility across industry and consumer channels Ensure marketing aligns with operational realities including inventory, seasonality, and customer needs Manage budgets, vendors, and marketing operations to deliver efficient, high-quality execution What We're Looking For 8-12+ years of marketing experience, including team leadership Bachelor's degree in Marketing, Business, Communications, or related field (MBA or advanced degree a plus) Background in CPG, retail, or consumer products preferred Strong product marketing and storytelling skills Experience supporting sales teams and driving measurable business results Ability to operate both strategically and hands-on Experience managing campaigns, digital channels, and content development Strong organizational and execution skills in a fast-moving environment Comfortable working cross-functionally with Sales, Operations, and leadership Experience leveraging modern tools, including AI, to improve marketing efficiency Bilingual (English/Spanish) a plus Why Altman Plants Industry leader in plants, succulents, and innovative horticulture products Opportunity to shape and grow well-known brands across retail and digital channels Collaborative, entrepreneurial environment with strong cross-functional partnership Ability to make a visible impact on product success and company growth What Success Looks Like Marketing efforts clearly support revenue growth and retail performance Product launches are well-executed and commercially effective Sales teams are equipped with strong tools and messaging Brand presence is consistent, compelling, and growing Marketing operations run efficiently and deliver results