Job Description
Director of Growth Finish Line - 3.8 Boulder, CO Job Details Full-time $120,000 - $155,000 a year 4 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Parental leave Vision insurance Qualifications Social media advertising campaigns Google Data Studio Data Integration (Data management) Managing marketing teams E-commerce SEO projects Team leadership Marketing company internal data Affiliate marketing business model Managing budgets in a search marketing role Digital marketing budget management E-commerce Team development Key Performance Indicators Attribution modeling Programmatic advertising media campaign management Online retail experience Leading team collaboration initiatives Marketing analytics Channel management Financial acumen Paid search marketing Technical Proficiency Program budgeting Data analytics technologies Search engine marketing (SEM) strategy development Full Job Description As the Director of Growth for JD Sports North America, you will own the strategy, allocation, and optimization of our digital customer acquisition engine. JD Sports sits at the epicenter of sneaker culture, streetwear, and global sports retail. In this role, you will lead an ambitious team of growth marketers and channel specialists tasked with scaling our performance marketing efforts, accelerating e-commerce revenue, and driving high-value traffic across our digital storefronts ( JDsports.com and Finishline.com ). This role requires a combination of retail business acumen, high-impact team leadership, and deep technical proficiency across automated search and full-funnel paid media. You will turn data into cultural momentum, ensuring that JD Sports remains the premier destination for the latest drops and sportswear trends. This individual should effectively exhibit JD Sports North America's core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties:
Key Responsibilities Team Leadership & Scale Manage Multiple Direct Reports:
Lead, mentor, and build a high-performing internal team of specialized growth marketers (including channel managers and specialists) while effectively managing top-tier external agency relationships. Strategic Budget Allocation:
Direct a multi-million dollar annual acquisition budget across North American digital marketing initiatives, ensuring optimal cross-channel deployment to scale customer acquisition costs (CAC) efficiently. Cross-Functional Alignment:
Collaborate closely with Brand Marketing, Merchandising, and E-commerce Operations teams to align paid media spend with product availability, high-heat sneaker drops, and seasonal promotional calendars. Performance Media & Channel Execution Hit acquisition volume targets and ROAS/efficiency targets simultaneously - knowing when to push growth and when to pull back Advanced Search & PMAX Strategy:
Drive the overarching paid search roadmap, with a major focus on maximizing the efficiency of Google Performance Max (PMAX) and automated smart bidding architectures to dominate retail market share. Full-Funnel Paid Social:
Oversee paid social strategy across mature and emerging platforms—specifically Meta, TikTok, Pinterest, and YouTube—leveraging algorithmic targeting and creative testing frameworks to capture youth culture. Affiliate & Partner Distribution:
Scale the North American Affiliate marketing program, shifting past transactional coupon models to focus on strategic content publishers, lifestyle blogs, and high-influence creator networks. Data Attribution & Testing:
Spearhead multi-touch attribution, conversion rate optimization (CRO) testing frameworks, and data integration efforts to continually improve Return on Ad Spend (ROAS). Creative strategy and testing roadmap in partnership with our brand marketing and Creative team Qualifications & Experience Proven Retail Background:
7+ years of performance marketing/growth experience, with a mandatory background in retail or e-commerce ecosystems (footwear, apparel, or consumer goods strongly preferred). Experience managing acquisition across multiple channels brands, business lines or conversion events. Experience managing $50m+ in performance marketing budget People Leadership:
Proven track record of managing and scaling a team with multiple direct reports. You excel at setting clear KPIs, fostering professional growth, and keeping teams aligned in a fast-paced retail environment. Deep Functional Stack Expertise:
Explicit, hands-on strategic knowledge across: Paid Social:
Expert-level command of Meta Ads Manager, TikTok Ads, Pinterest, and YouTube (Reddit, Snap, etc are preferred as well). Search/PMAX:
Deep proficiency in Google's automation suites, product feed health, and shopping structures. Affiliate Networks:
Success in running scaled affiliate programs via networks like Impact or Rakuten. Analytical Rigor:
Strong data fluency using GA4, Looker Studio, and marketing data pipelines to extract actionable insights. Experience with platforms such as Northbeam, Measured, Analytics Partners, or other MMM partners are preferred. Familiarity with SEO/AEO/GEO
strategy and the role organic plays in a full-funnel acquisition mix Fluency with Agentic AI tools as a genuine performance and workflow accelerator Cultural Connection:
A deep understanding of youth culture, streetwear fashion, and the lifestyle dynamics that fuel the JD Sports brand. The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy. The pay range; $120,000 - $155,000. This role will have a 15% bonus target annually but may vary based on experience level. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan. #LI-DNI The pay range; $120,000 - $155,000. This role will have a 15% bonus target annually but may vary based on experience level. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan. This job description is not intended to cover all aspects, duties, and/or responsibilities required of employees. Employees may be asked to perform additional duties outside of normal job scope on a temporary or permanent basis per company policy. The company reserves the right to modify this job description with or without notice. EEO Statement:
The Finish Line, Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodations in accordance with applicable laws, including for disabilities, pregnancy, and religious practices. Need accessibility assistance to apply? Applicants who require accessibility assistance to submit an employment application can either call Finish Line at (317) 613-6890 or email us at talentacquisition@finishline.com. A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)
