Job Description
Integrated Marketing Manager at 24 Seven Talent Integrated Marketing Manager at 24 Seven Talent in Wheat Ridge, Colorado Posted in 4 days ago.
Type:
full-time Job Description:
SENIOR MANAGER, INTEGRATED MARKETING
Our client is seeking a Senior Manager, Integrated Marketing to lead the development and execution of integrated marketing campaigns and seasonal launch strategies for a consumer lifestyle brand. This role will serve as the strategic connector across cross-functional teams, ensuring campaigns launch cohesively across all channels while driving both brand engagement and commercial performance. The ideal candidate is equal parts strategic thinker, brand storyteller, and operational leader - someone who can translate consumer insights, product positioning, and business priorities into clear, compelling 360° marketing plans. Location :
Broomfield, Colorado Type :
Full-Time, Salary Salary :
$120-145K What You'll Do Campaign Strategy & Integrated Planning Lead the development of integrated campaign platforms and seasonal go-to-market strategies across multiple consumer touchpoints Build comprehensive activation plans spanning social, influencer, PR, ecommerce, retail, wholesale, and in-store experiences Create strategic campaign briefs rooted in consumer insights, brand positioning, and channel-specific direction Own and manage integrated marketing calendars, launch timing, and cross-functional campaign sequencing Develop messaging frameworks and content matrices to ensure consistency across all channels and stages of the customer journey Cross-Functional Leadership Serve as the central point of alignment across product, merchandising, ecommerce, retail, PR, social, influencer, and creative teams Partner with product and merchandising teams to translate product launches and innovation into compelling consumer-facing narratives Collaborate with retail and ecommerce partners to support both sell-in and sell-through strategies Lead integrated planning meetings, launch reviews, and campaign kickoffs to ensure teams remain aligned and informed Build presentations and executive-level summaries that clearly communicate campaign strategy, priorities, and performance Consumer & Channel Strategy Bring a strong understanding of consumer behavior, cultural trends, and the evolving marketing landscape into campaign planning Maintain fluency across the full channel mix, understanding how each platform contributes to the broader consumer journey Help shape campaign strategies that drive awareness, engagement, conversion, and long-term brand affinity Performance & Optimization Partner with analytics and channel teams to measure campaign effectiveness across brand and business KPIs Translate campaign performance into actionable insights and recommendations for future launches Continuously improve integrated marketing processes, workflows, and planning methodologies Qualifications 7+ years of experience in integrated marketing, brand marketing, or campaign strategy within a consumer, retail, or lifestyle brand environment Proven experience leading multi-channel marketing campaigns from strategy through execution Strong understanding of social, influencer, PR, ecommerce, retail, and wholesale marketing channels Exceptional communication, presentation, and brief-writing skills Experience managing complex timelines, campaign calendars, and cross-functional stakeholders Ability to balance big-picture brand thinking with operational execution and commercial objectives Strong organizational skills and ability to thrive in fast-paced, entrepreneurial environments Experience developing retail or wholesale marketing plans is a plus
