Digital Marketing Manager

Digital Marketing Manager Digital United Farmington, CT Job Details Full-time 2 hours ago Benefits Unlimited paid time off Dental insurance Vision insurance 401(k) matching Qualifications Audience analysis Social media advertising campaigns Marketing project management Microsoft Excel SEM campaigns Reporting and dashboarding tools Microsoft Office Customer segmentation Attribution modeling Media data analysis Pay-per-click (PPC) advertising Managing projects Marketing analytics Cross-functional collaboration Research findings presentation Paid search marketing Cross-functional communication Excel data analysis Full Job Description

ACCEPTING CANDIDATES IN CT, FL, MN, NJ, NC, OH, TX ROLE SUMMARY

Mediate.ly is seeking a results-driven Digital Marketing Manager to lead the strategy, execution, and optimization of paid media campaigns across Google Ads, Paid Social (Meta, LinkedIn, TikTok, etc.), and Programmatic (a plus!). This role requires a hands-on expert who thrives in a fast-paced environment, balancing strategic thinking with in-platform execution.

MEASURES

Achievement of campaign performance goals across paid media channels Month-over-month and quarter-over-quarter improvement in campaign efficiency through optimization and testing Accuracy and timeliness of reporting, insights, and actionable recommendations delivered to stakeholders

REPORTS TO

ASSOCIATE

DIRECTOR, MEDIA RESPONSIBILITIES

Campaign Management & Execution:

Manage end-to-end digital advertising campaigns across Google Ads, Paid Social, and (ideally) Programmatic platforms. Leverage products within platforms (e.g. PMax, Demand Gen, YouTube, Lead form products, etc.). Develop, launch, and optimize campaigns, including audience targeting, bid strategies, and creative testing. Ensure campaigns align with business objectives and KPIs (ROAS, CPL, CPA, etc.).

Optimization & Analytics:

Continuously optimize campaigns for performance, leveraging A/B testing, audience insights, and real-time adjustments. Monitor performance metrics and create actionable insights to improve conversion rates and efficiency. Analyze performance data to inform media strategies and provide recommendations.

Strategy & Collaboration:

Work cross-functionally with account lead colleagues to refine messaging, landing pages, and ad formats. Work closely with data ops team to ensure accurate and strategist conversion implementation. Stay ahead of industry trends, platform updates, and emerging paid media opportunities. Report on campaign performance, providing insights and recommendations to stakeholders. What it takes to succeed in this role: 7+ years of hands-on experience managing Google Ads and Paid Social campaigns (Meta, LinkedIn, YouTube, etc.). Programmatic media buying experience is a plus! (The Trade Desk, StackAdapt). Strong knowledge of bidding strategies, audience segmentation, and attribution models. Analytical mindset with experience using reporting tools within and outside of platforms. Blackbelt Excel skills. Excellent written and verbal communication skills, with the ability to present data-driven insights clearly. Strong project management skills and ability to thrive in a fast-paced, data-driven environment.

Tools:

MS Office Google Ads Microsoft Ads Facebook Business Manager The Trade Desk and StackAdapt LinkedIn Campaign Manager TikTok Ads Snapchat Ads Prisma

KEY COMPETENCIES

Data-Driven Decision Making

• Ability to analyze performance data and translate insights into effective optimization strategies Platform Expertise & Execution
• Deep, hands-on proficiency across Google Ads, Paid Social platforms, and campaign build/management best practices Cross-Functional Collaboration
• Effectively partners with internal teams (account, creative, data ops) to align on strategy and drive results

The Perks:

The best co-workers you'll ever find Unlimited PTO Medical, Dental, Vision, 401k plus match Annual performance bonus eligibility Ongoing training opportunities Planned outings and team events (remote workers included!)

PHYSICAL DEMANDS AND WORK ENVIRONMENT

Prolonged periods of sitting at a desk and working on a computer. Occasional standing, walking, or lifting of office supplies (up to 10-20 lbs.) Frequent communication via phone, email, and video conferencing. Work is performed in a temperature-controlled office environment with standard lighting and noise levels. Position may require occasional travel to client site EEO & Accessibility Statement Mediate.ly is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact . USkgqih1qR