Associate Brand Activation Manager

Associate Brand Activation Manager Hybrid • HQ - Stamford, CT Apply Apply Associate Brand Activation Manager CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025. Deutsch Family Wine & Spirits is currently seeking an Associate Brand Activation Manager to support a broad portfolio of wine brands , including fine wine. Reporting to the Senior Brand Manager, this role plays a key part in executing brand strategies and below the line programming, serving as a day to day brand steward, and supporting trade and sales initiatives across the portfolio. This role partners closely with internal cross functional teams and external agencies to bring brand plans to life, build brand awareness, and support market growth. This position is based out of our Stamford, CT office and offers flexible work arrangements (requiring in person collaboration 2 days per week).

Responsibilities:

Own below the line annual programming from briefing through execution, including timelines, asset coordination, cross functional alignment, and post activation recaps Manage day to day Shopper Marketing Agency coordination, including timelines, inputs, and feedback routing, escalating strategic decisions as needed Lead vintage release tracking and wine scoring submissions, including end to end process ownership and calendar management across portfolio wine brands Support the development, publishing, and maintenance of sales and trade materials (trade standards, tools of trade, technical sheets) for key brands Serve as a sales liaison by translating brand priorities into clear, timely tools and guidance for the field and ensuring feedback flows back to the brand team Manage product information and content updates across internal systems and product apps, partnering with IT as needed (including DASH) Conduct market and competitive performance analysis using syndicated data, brand research, and competitive assessments to surface actionable insights Partner with Insights, Business Intelligence, and Channel Marketing teams to identify growth opportunities and ensure brand standards are upheld across all channels Qualifications Qualifications (ABM): Bachelor's degree in Marketing; MBA preferred 3+ years of marketing or media agency experience; beverage alcohol industry experience highly valued Demonstrated interest in or experience with fine wine, including exposure to varietals, regions, vintages, and trade or PR environments Ability to manage multiple brands and priorities across a diverse portfolio in a fast paced environment Strong project management, organizational, and prioritization skills with high attention to detail and sound judgment, particularly in regulated categories Strong analytical capabilities, with experience in syndicated data (IRI) preferred Proficient in creating clear, compelling marketing presentations and materials Strong interpersonal and communication skills, with the ability to collaborate effectively across all organizational levels Entrepreneurial mindset with demonstrated ownership, accountability, and team player qualities Solid understanding of financial P&L and budget management

What We Offer:

Competitive compensation package Robust career development opportunities Comprehensive benefits including: Medical, dental, vision, and life insurance Generous Paid Time Off (PTO) 401(k) retirement plan with company match Product allowance for sampling DFWS beverages Educational support: Tuition reimbursement Post secondary education scholarship program for employees' children Wellness benefits: Gym membership reimbursement Employee Assistance Program If your background and experience meet these qualifications and you want to join a dynamic industry, please click here to apply. We Value Diversity At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all. About Deutsch Family Wine & Spirits Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award winning company to include a Spirits Portfolio. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry. The portfolio includes award winning wines from

Australia:

[ yellow tail ]; [ yellow tail ] Pure Bright;

California:

Josh Cellars, Josh Cellars Reserve, The Calling;

France:

Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils;

Italy:

Barone Fini, Villa Pozzi;

New Zealand:

The Crossings;

Portugal:

Quinta Do Vale Meao;

Argentina:

Clos de los Siete; and award winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Luksusowa Vodka, Gray Whale Gin and Cantera Negra Tequila. Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com Share job details to