Associate Director - Marketing AI & Innovation

Join Amgen's Mission of Serving Patients At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Associate Director - Marketing AI & Innovation What you will do The Associate Director of Marketing AI and Innovation (GCCI) is responsible for activating and scaling AI-enabled marketing capabilities across Amgen's brands, with a primary focus on operationalizing the Generative Engine Optimization (GEO) model and supporting enterprise AI partnerships. This role ensures that centrally developed capabilities, and partnerships are effectively translated into brand-level execution, driving measurable impact on brand strategy & execution. This individual will serve as a critical bridge between strategy and execution—orchestrating cross-functional teams to embed AI-driven insights and new ways of working into day-to-day marketing activities.

Key Responsibilities:

GEO Activation Across Brands:

Drive adoption and execution of the GEO operating model across priority brands, embedding GEO principles into campaign planning, content strategy, and optimization workflows.

AI Partnership Management:

Oversee day-to-day engagement with key AI and data partners (e.g., GEO partner), ensuring capabilities translate into tangible brand use cases and outcomes

Pilot Execution & Scaling:

Support implementation of pilot programs across brands, capturing learnings and enabling enterprise scaling solutions through structured playbooks and recommendations

Cross-Functional Orchestration:

Partner with Marketing, GCCI Media, GCCI WebOps, and BAI to ensure AI-driven insights are fully integrated into marketing execution, measurement, and optimization processes

Performance Tracking & Optimization:

Monitor adoption, performance, and ROI of AI-enabled initiatives at the brand level, driving continuous improvement and scaling best practices

Future of Marketing:

Partner cross-functionally to define the future marketer experience, identify required capabilities, and drive their development and implementation.

Change Management & Adoption:

Lead change management efforts to embed new AI-enabled ways of working, ensuring strong adoption and sustained behavioral change across marketing teams Key Activities Drive GEO implementation at the brand level, translating GEO insights into actionable optimizations across content & media strategy. Partner with brand teams to embed AI insights into creative development, messaging, and content strategies Support execution of AI-driven pilots (e.g., patient identification, diagnosis, media scaling), ensuring effective coordination across stakeholders, and scaling plans across the enterprise Manage day-to-day operations with external partners, ensuring alignment with internal objectives and seamless execution Orchestrate cross-functional teams (Marketing, GCCI, Medical, Corp Affairs, BAI, etc) to deliver on AI enabled solutions Identify, document, and scale best practices across brands to drive consistency and efficiency Gather feedback from brand teams and stakeholders to refine tools, processes, and approaches Track performance metrics and contribute to reporting on impact of AI-enabled marketing initiatives What we expect of you We are all different, yet we all use our unique contributions to serve patients. The dynamic professional we seek is collaborative, execution-focused, and results-driven with these qualifications: Basic Qualifications Doctorate degree and 3 years of Marketing experience OR Master's degree and 5 years of Marketing experience OR Bachelor's degree and 7 years Marketing experience OR Associate's degree and 12 years of Marketing experience OR High school diploma / GED and 14 years of Marketing experience Preferred Qualifications Strong marketing and digital acumen, with experience in omnichannel, content, or performance marketing Familiarity with SEO, analytics, or emerging AI-driven marketing approaches (e.g., GEO) Experience translating strategy into execution across multiple brands or markets Proven ability to manage external partners and vendors to deliver business outcomes. Strong cross-functional collaboration skills within a matrixed organization Experience in change management and driving adoption of new capabilities or ways of working Ability to influence across levels and functions, including brand, media, analytics, and technology teams Strong analytical mindset with ability to translate data into actionable insights Excellent verbal and written communication skills Track record of delivering complex initiatives that drive measurable business impact What you can expect of us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan Stock-based long-term incentives Award-winning time-off plans Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies. Apply now and make a lasting impact with the Amgen team. careers.amgen.com In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application deadline Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. Sponsorship Sponsorship for this role is not guaranteed. As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.